Senior Manager - Brand and Engagement

Job specifications are intended to present a descriptive list of the range of duties performed by employees. Specifications are not intended to reflect all duties performed within the job.

SUMMARY:

We are seeking a highly motivated and detail-oriented Brand and Engagement Senior Manager to support the Defense Innovation Unit's Defense Innovation OnRamp Hubs program. The successful candidate will play a pivotal role in the growth and impact of the program and will be responsible for managing and executing comprehensive communication and marketing strategies to elevate the Hubs' brand, engage key stakeholders, and drive awareness of their critical mission in connecting commercial innovation with defense and civilian sector challenges.

The ideal candidate will be a strategic thinker with a proven track record in integrated marketing and communications, executive support, brand management, internal communications, and external relations. They will possess exceptional communication skills, a keen understanding of both traditional and digital marketing channels, and the ability to thrive in a fast-paced, dynamic environment. Familiarity with the defense innovation ecosystem and the Department of Defense is a significant plus.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Responsibilities:

* Digital Marketing:
Develop and execute integrated marketing and communication strategies to support the OnRamp Hubs' objectives.
Lead campaign development for brand awareness, lead generation, and thought leadership initiatives.
Conceptualize, create, and manage the production of newsletters and other content marketing materials.
Oversee CRM and email list management for effective audience engagement.
Ensure consistent brand messaging and visual identity across all communication channels.
Monitor brand consistency and address any deviations.
Interface professionally and effectively with senior leaders in the U.S. government and industry executives.
Track and analyze key performance indicators (KPIs) to measure the effectiveness of communication efforts and optimize strategies.
Develop and manage newsletters.
* Executive & Event Support:
Provide high-level support to leadership, including preparing them for speaking engagements and high-profile meetings.
Develop compelling speech drafts, scripts, briefing materials, and presentations.
Support media training initiatives and potentially interface with the press.
* Brand Management:
Shape, evolve, and manage the OnRamp Hubs' brand identity across all digital and physical platforms.
Maintain a consistent brand voice and tone in all communications.
Develop and enforce visual and verbal brand guidelines.
* Internal Communications Expertise:
Develop and implement internal communication strategies to foster trust and transparency within the organization.
Manage the creation and distribution of employee newsletters, town hall materials, and intranet content.
Ensure internal communications align with organizational values and mission.
* External Relations & Storytelling:
Craft compelling written content across various platforms, including social media, blogs, and whitepapers.
Develop and execute media relations strategies, including writing press releases, pitching stories, and managing media relationships.
Identify and develop compelling stories that resonate with both technical and general audiences to highlight the impact of the OnRamp Hubs.
* Project Management & Agility:
Effectively prioritize and manage multiple communication initiatives simultaneously.
Demonstrate agility and adaptability in response to changing priorities and circumstances.
Utilize project management software (e.g., Asana, Trello, Notion, Monday.com) to organize and track progress, with experience in Smartsheet or equivalent preferred.
Collaborate effectively with cross-functional teams, including marketing, HR, product, and leadership.
* Technical Fluency (Preferred):
Familiarity with defense innovation concepts and the Department of Defense.
Comfort communicating with a technical audience.
Experience working collaboratively with designers, developers, and potentially defense sector stakeholders.

NON-ESSENTIAL DUTIES:

Other job-related duties as assigned.

QUALIFICATIONS:

Experience, Education, Skills and Abilities:

* Minimum of 10 years of progressive experience in strategic communications, marketing, and brand management.
* Bachelor's degree in Communications, Marketing, Public Relations, or a related field (Master's degree preferred).
* Demonstrated experience working in industry, understanding commercial innovation ecosystems.
* Proven experience in client-facing roles, with a track record of building and maintaining strong relationships.
* Significant experience serving as a Brand Manager, with responsibility for shaping and executing brand strategies.
* Proven experience in developing and executing integrated communication and marketing strategies.
* Excellent writing, editing, and presentation skills.
* Strong understanding of digital marketing and social media platforms, including demonstrated experience managing social media and LinkedIn accounts.
* Experience with CRM and email marketing platforms.
* Demonstrated ability to work effectively with senior leadership.
* Strong project management and organizational skills.
* Experience using project management software such as Smartsheet or an equivalent.
* Experience with Salesforce is a plus.
* Event planning and execution experience is a plus.
* Experience working with government contracts a big plus.

* Demonstrates strong emotional intelligence and exercises excellent discretion when working with executives and sensitive information.
* Possesses a collaborative and proactive attitude, contributing positively to a team environment.
* Able to work independently, take initiative, and manage responsibilities effectively under pressure.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential functions may require maintaining physical condition necessary for frequently bending, stooping, sitting, walking or standing for prolonged periods of time; most of time is spent sitting in a comfortable position with the opportunity to move about. Occasionally there may be a need to move or lift moderately light items up to 35 pounds. Near visual acuity to review written documentation, ability to hear and understand speech at normal room levels and on the telephone; manual dexterity to operate a telephone and keyboard; lift horizontally and vertically.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The job is performed in an office setting with exposure to computer screens and requires extensive use of a computer, keyboard, mouse and multi-line telephone system. The noise level in the work environment is usually moderate.

SUPERVISORY RESPONSIBILITIES:

None

ADDITIONAL QUALIFYING FACTORS:

As a condition of employment, must pass a pre-employment drug screening, as well as have acceptable reference and background check results.

The Tatitlek Corporation gives hiring, promotion, training and retention preference to Tatitlek shareholders, shareholder descendants and shareholder spouses who meet the minimum qualifications for the job.

As an equal opportunity employer, The Tatitlek Corporation recognizes that our strength lies in our people. Discrimination and all unlawful harassment, including sexual harassment, in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment. We support and obey laws that prohibit discrimination everywhere we do business.