New

Mgr., Senior Marketing

Mirion Technologies
United States, New Jersey, Florham Park
Apr 18, 2025
Description Key Responsibilities: Marketing Strategy & Execution * Develop and implement comprehensive marketing strategies for new and existing product lines * Identify market trends, customer needs, and competitive landscape to drive product positioning and messaging. * Enable cross-functional execution of go-to-market plans, including product launches, digital campaigns, and sales enablement initiatives. * Collaborate with R&D and product management teams to define marketing requirements and value propositions. Branding & Demand Generation * Drive brand awareness and demand generation through multi-channel marketing campaigns (digital, social media, trade shows, webinars, and print). * Develop content marketing strategies, including white papers, case studies, and thought leadership articles. * Oversee website optimization, SEO, and digital advertising efforts. Sales Enablement & Customer Engagement * Work closely with sales teams to develop marketing materials, sales training tools, and promotional campaigns. * Develop targeted messaging and collateral to support the sales process. * Collaborate with clinical marketing team to support customer education initiatives, including webinars, training programs, and key opinion leader (KOL) partnerships. Market Research & Data Analytics * Conduct market research to identify opportunities and challenges within the medical device industry. * Monitor and analyze marketing performance metrics, providing data-driven insights to optimize strategies. * Manage marketing budgets, ensuring cost-effective campaign execution. Qualifications & Experience: * Bachelor's degree in Marketing, Business, or a related field (MBA preferred). * 5+ years of experience in marketing, with at least 3 years in the medical device industry (Nuclear Medicine or Radiopharma highly preferred) * Proven track record of successful product launches and go-to-market strategies in a regulated industry. * Experience with digital marketing, CRM platforms (e.g., Salesforce), and marketing automation tools. * Strong understanding of FDA regulations, reimbursement strategies, and healthcare provider marketing. * Excellent leadership, project management, and cross-functional collaboration skills. * Ability to analyze data and translate insights into actionable marketing strategies. * Exceptional verbal and written communication skills. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)