Manager of Digital Analytics and Experimentation

POSITION SUMMARY:

The Digital Analytics & Experimentation Manager will be responsible for driving data-driven decision-making through rigorous analysis and experimentation. The ideal candidate will have a strong background in digital analytics, A/B testing, and a passion for uncovering insights that drive business growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and execute a comprehensive digital analytics and experimentation strategy aligned with business objectives.
• Oversee the collection, analysis, and interpretation of digital data to inform business decisions.
• Design, execute, and analyze A/B tests and multivariate experiments to improve digital experiences and marketing strategies.
• Analyze experimental data to derive actionable insights and make data-driven recommendations.
• Partner with cross-functional teams, including marketing, and engineering, to ensure alignment and successful execution of experiments.
• Monitor and analyze website traffic, user behavior, and conversion rates using tools like Google Analytics, Adobe Analytics, and other web tracking solutions.
• Generate reports and dashboards to track website performance, marketing campaigns, and user engagement.
• Identify trends, patterns, and opportunities for website optimization and provide actionable recommendations.
• Collaborate with UX/UI designers, developers, and marketing teams to improve website functionality and user experience.
• Implement and manage website tagging and tracking through Google Tag Manager or similar platforms.
• Conduct A/B testing and multivariate testing to optimize website performance.
• Support SEO and digital marketing efforts by providing insights on organic traffic, paid campaigns, and user acquisition.
• Ensure data accuracy and integrity by auditing web analytics implementations.
• All other duties as assigned.

EDUCATION, QUALIFICATIONS, SKILLS & ABILITIES:

• Bachelor's degree in Computer Science, Statistics, Data Analytics, Data Science or a related field. Advanced degree preferred.
• 5+ years of experience in digital or product analytics, experimentation, or a related role.
• Proficiency in digital analytics tools (e.g., Google Analytics, Adobe Analytics, Google Tag Manager), statistical analysis software (e.g., R, Python, SQL), and A/B testing platforms (e.g., Optimizely, VWO) as well as data visualization tools like Tableau or Power BI.
• Strong analytical and problem-solving skills with experience in data interpretation.
• Knowledge of Marketing principles, A/B testing, and user behavior tracking.
• Excellent communication and presentation skills to convey data-driven insights to stakeholders.

Pay Range: $90,000 - $100,000

Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.

The Wurth Difference:

• Proactive supply chain solutions customized to your business, your industry
• Industrial products and services delivered with prompt, personal attention
• Inventory management solutions that keep your production line moving smoothly
• Complete program support from initial design, to implementation, training, to ongoing analysis

Why Wurth:

• Maternity/Paternal leave after 1 year of service
• Tuition Reimbursement eligible after 1 year of service
• Health benefits and programs - medical, vision, dental, life insurance and more
• Additional benefits 401(k), short term disability, long term disability
• Paid Time Off, accrued per pay period, additional day earned per year of service
• 10 paid holidays

FIND OUT MORE ABOUT OUR COMPANY CULTURE:

• LinkedIn: https://www.linkedin.com/company/wurth-industry-usa
• Facebook: https://www.facebook.com/WurthIndustry
• YouTube: https://www.youtube.com/@WurthIndustryUSA

EEOC STATEMENT:

The Wurth Industry North America group of companies are Equal Opportunity Employers and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.