Director, Enablement

Director, Enablement

Welcome to Marketing at Citrix! We are a team in motion. We embrace the best of a storied enterprise brand and sculpt with modern marketing practices to create an exemplary team. We craft stories that connect deeply with our customers. We understand our audiences, what drives them, the challenges they face and how to position our value in a way that resonates. We amplify our stories to specific audiences with meticulous accuracy and land those stories in target accounts with surgical precision.

We are curious, data fluent and constantly experimenting to hone our skills in the pursuit of excellence. We are unified and in sync as a finely tuned symphony orchestra.

Are you one of us?

Job Description

We are seeking a dynamic and strategic Director, Enablement to lead and transform our enablement function for all Go-to-Market (GTM) teams, including internal and external Sellers, Technologists, and Partners. You will also spearhead the revitalization of our technical customer certification program, ensuring its relevance and impact in the market.

This critical leadership role will be responsible for designing, developing, and delivering world-class training programs that drive revenue growth, improve technical proficiency, and enhance partner effectiveness. A key focus will be on leveraging the latest learning management tools and exploring the potential of AI to create engaging and impactful adult learning experiences. This role requires a visionary leader with a proven track record of building high-performing teams and managing external content agencies effectively.

Responsibilities:

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  Strategic Leadership & Vision:

  
  
  
  

  • Develop and execute a comprehensive enablement strategy aligned with the company's overall business objectives and GTM priorities.

  • Define key performance indicators (KPIs) to measure the effectiveness of enablement programs and initiatives.

  • Stay abreast of industry best practices and emerging trends in learning and development, including the application of AI in enablement.

  • Champion a culture of continuous learning and improvement across all GTM teams.

  
  
  
  
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  GTM Training Programs:

  
  
  
  

  • Design, develop, and deliver engaging and effective training programs for internal and external sales teams, in support of role-based competency frameworks, product knowledge, competitive positioning, & GTM execution.

  • Create and implement comprehensive technical training programs for Sales Engineers and partners, covering product deep-dives, technical demonstrations, solution architecture, and implementation best practices.

  • Tailor training content and delivery methods to meet the specific needs of different GTM roles and learning styles.

  • Oversee the scheduling and logistics of training sessions, workshops, and webinars.

  • Design & deliver Citrix annual Sales Kick-off, inclusive of learning experiences & hands-on practice tailored to key roles across Citrix GTM teams & Partners, enabling successful execution of Citrix GTM strategy.

  
  
  
  
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  Technical Customer Certification Program Revitalization:

  
  
  
  

  • Lead the complete overhaul and modernization of our technical customer certification program to enhance its value proposition and market recognition.

  • Define badge & certification tracks, learning paths, and assessment criteria that align with industry standards and customer needs.

  • Develop and manage the creation of certification content and examination processes.

  • Implement strategies to promote and drive adoption of the customer certification program.

  
  
  
  
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  Learning Management System (LMS) & Technology Adoption:

  
  
  
  

  • Drive the strategic adoption and optimization of our learning management system and other relevant enablement technologies.

  • Explore and implement innovative learning technologies, including AI-powered tools, to personalize learning experiences, automate content delivery, and enhance knowledge retention.

  • Ensure the LMS is effectively utilized for content management, tracking progress, and reporting on training effectiveness.

  • Work with IT & the LMS vendor to ideate, request & track the functionality & features needed to deliver both GTM & customer-facing programs.

  
  
  
  
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  Team Building & Management:

  
  
  
  

  • Recruit, mentor, and develop a high-performing team of enablement professionals with expertise in learning path design, technical training, and program management.

  • Foster a collaborative and results-oriented team culture.

  • Effectively manage team workload, priorities, and performance.

  
  
  
  
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  Content Strategy & Management:

  
  
  
  

  • Develop and maintain a centralized repository of high-quality enablement content, ensuring accuracy, relevance, and accessibility.

  • Establish processes for content creation, review, and updates.

  • Effectively manage relationships and budgets with external enablement content agencies and vendors.

  
  
  
  
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  Cross-functional Collaboration:

  
  
  
  

  • Partner closely with Sales Leadership, Product Management, Marketing, Customer Success, and Partner Management to understand their enablement needs and align programs accordingly.

  • Regularly solicit feedback from GTM teams to continuously improve enablement programs.

  • Communicate enablement plans and progress effectively to key stakeholders.

  
  
  
  

Qualifications:

• 12+ years of progressive experience in enablement, learning and development, or sales/technical training within a B2B software or technology company.

• Proven track record of designing, developing, and delivering impactful training programs for sales, technical, and partner audiences.

• Experience in revitalizing or building customer certification programs.

• Deep understanding of adult learning principles and instructional design methodologies.

• Strong experience with Learning Management Systems (LMS) and other enablement technologies.

• Demonstrated ability to leverage technology, including AI, to enhance learning experiences.

• Exceptional leadership and team management skills with a proven ability to build and motivate high-performing teams.

• Excellent communication, presentation, and interpersonal skills with the ability to influence and build relationships across all levels of the organization.

• Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.

• Experience managing external content agencies and vendors.

• Strategic thinker with the ability to translate business objectives into effective enablement strategies.

• Strong analytical skills with the ability to track and measure the impact of enablement programs.

About Us:

Cloud Software Group is one of the world's largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done - from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

If you need a reasonable accommodation due to a disability during any part of the application process, please email us at AskHR@cloud.com for assistance.