Director, Media

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Visa Inc. North America Marketing & Communications is searching for a sharp, ambitious and enthusiastic media expert, with strong leadership skills. The right candidate will have the opportunity to work with cross-functional leads to develop and implement multi-channel media plans, with a focus on data-led, signal based, digital media. This position will work across key US initiatives (i.e. Brand, Paid Social, eComm, Cross Border, NFL, Olympics, FIFA World Cup, Product, B2B) to execute media plans developed to deliver on marketing KPIs and critical business objectives.

• US Media - Coordinate with initiative stakeholders to develop results-based media plans and lead plan execution

• Leadership - Act as a media subject matter expert, guiding marketing team through media needs, educating marketing organization on media (especially digital), and representing Visa's media expertise with external partners and clients

• Sponsorship - Support marketing leadership in development of sponsorship media commitment evaluation (MROI, Reach/Frequency, industry trends, etc.), and negotiation

• Agency Management - Lead media process with agency teams (lead media strategy agency, and digital agency) including briefing, plan review/refinement, measurement, plan optimization, budget management, and reporting

• Technology and Data - Partner with the Marketing Technology Team, product leads and data partners to bridge and build new opportunities for further media efficiencies, sophisticated measurement, attribution and increased performance

• Finance - Manage media budgets across marketing campaigns and work with the finance team to ensure all paid media dollars are accounted for and accurate

• Measurement - Partner with analytics, research and measurement teams to measure the impact of media strategy and optimizations, understand plan performance, and evangelize results to corporate-wide stakeholders

• Optimization - Proactively provide ongoing recommendations to optimize, test and learn

• Relationships - Establish productive relationships with key partners and subject matter experts within and beyond Visa spanning Creative, Brand, Finance, Legal, Measurement, Research, Analytics, global Centers of Excellence (COEs), and agencies

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Basic Qualifications

10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications

12 or more years of work experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD

*Hands on experience delivering, implementing and gaining approval and adoption of strategic media plans from brief, to plan, to learning agenda, to optimization, to post-campaign reporting.

*Extensive experience in digital media (including social media and programmatic buying) and traditional/offline media

*Digital mindset - sets and measures quantifiable goals, learns, and continually optimizes approach

*Experience driving B2B and B2C, on and offline campaigns and partnerships that delivered on both brand and direct response goals

*The right person is self-driven and independent. A hand raiser, building relationships and chasing opportunities within and beyond the job description, but knows great teams are better than all-star players trying to carry the load alone

*Clear track record of collaboration and consensus building with multi-disciplined teams

*Ability to thrive in a fast-paced environment - self-motivated, self-managed with a sense of urgency and 'can do' attitude

*Outstanding verbal and written communications with ability to communicate with a diverse audience, including executives, business, product, technology, finance stakeholders

*Proven ability to lead a portfolio of programs and initiatives end-to-end to meet commitments, with a strong work ethic, a details-oriented approach, and a customer-centric perspective.

*Adept strategic thinker, problem solver and pragmatist

*7+ years of relevant marketing and related marketing experience, 3+ agency years including management experience a requirement

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is $169,100 to $220,000 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.