Associate General Manager, Business Partnerships & Corporate Investments

Job Description

Typical duties may include but are not limited to:

• Provides oversight and direction on the operations and administrative direction of the department. Provides solutions to operational problems that have significant impact and extend to multiple areas of the University.
• Collaborates with other WGCU leaders to develop marketing concepts to increase corporate investments and membership support.
• Serves as a liaison between administration and employees by handling questions, interpreting and administering policies and procedures, and resolving escalated issues and concerns.
• Serves as a liaison and representative of the Department Head with key internal and external constituents.
• Develops and implements operational policies and guidelines for the department. Ensures that all administrative operations and activities comply with university policies and guidelines.
• Participates in the development and implementation of the division strategic plan. Develops goals and outcomes that align with the strategic plan.
• Manages a team of Account Managers responsible for direct local business, ad agencies, non-profits, and arts and culture partners. Sets performance standards and accountability, and measure performance. Develops growth and development plans to maximize employee performance and address departmental skill gaps. Recruit, hire, and train sales talent.
• Develop strategies to enhance nontraditional revenue opportunities and assists sales team in the field.
• Promotes marketing and sponsorship opportunities on radio, TV, and digital channels. Identifies and estimate monetary value of missed sales opportunities across all media channels. Converts targets from other media including radio, print, online and cable to increase revenue growth.
• Compiles pricing, sales planning, inventory management market growth and revenue forecasting functions to maximize revenue on all platforms and special programming opportunities.
• Analyzes and articulates local ratings, impressions and demographics. Forecasts market variables and revenue potential using industry specific media software.
• Plans and implements special projects as assigned. Conducts research and prepares analyses, reports and presentations.
• Manages departments P & L. Executes trades to alleviate station-wide expenses.

Other Duties:

• Performs other job-related duties as assigned.

Additional Job Description

Required Qualifications:

• This position requires either seven years of directly related full-time experience or, as an alternative, a Bachelor's degree from an accredited institution in an appropriate area of specialization and three years of full-time experience directly related to the job functions.
• Professional full-time experience in media and marketing sales management.
• Direct sales experience.
• Any appropriate combination of relevant education, experience, and/or certifications may be considered.

Preferred Qualifications:

• Master's Degree from an accredited institution in an appropriate area of specialization.
• 5 years experience managing a team in client direct and agency business.
• 5 years experience in direct management of a sales team.
• Demonstrated experience in digital sales, radio, TV, and event sponsorship.

Knowledge, Skills & Abilities:

• Knowledge of accounting, budgeting, finance and management principles, practices and procedures.
• Extensive knowledge of marketing and advertising tools. Knowledge of sales, marketing, traditional, and new media
• Expert knowledge of Nielsen, Google Analytics Media Audit, Scarborough, Media Monitors or BIA, traffic software for radio, TV, and digital, Word, Excel and PowerPoint
• Excellent interpersonal, verbal, and written communication skills.
• Excellent organizational skills and the ability to prioritize and complete simultaneous projects.
• Ability to influence at the most senior levels of an organization and work across functions, levels, and departments toward shared objectives.
• Ability to collaborate and work effectively within the community and willing to contribute to a team effort.
• Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and competing demands are involved.
• Ability to set the value for WGCU's public service and audience at approximately 3x the commodities advertising market.
• Ability to use effective decision making and problem solving techniques.
• Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.
• Ability to maintain confidentiality and discretion at all times.
• Ability to exercise a high degree of independent judgement in the establishment, interpretation, application, and enforcement of all rules, regulations, and policies.
• Ability to effectively manage the work of others by providing information, guidance, and motivation.

Pay Grade: 21