Marketing - Sr Manager, Save Orchestration Communication

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you'll be doing...

As a Marketing, Senior Manager, Save Orchestration Communications you will be responsible for the planning, development and execution of marketing communications & automation in the Business Markets segment. This involves the development of targeted marketing communications aimed at retaining new business customers by orchestrating and automating save offers and actions for cost & budget efficiency.

This position is responsible for interfacing with internal teams to establish the strategy, targeting, and tactical marketing plan. This position is the primary interface between internal marketing organizations and external advertising agencies and will be responsible for developing creative briefs that guide the agencies in creating award-winning and effective creative. This includes the development of messaging strategies, targeting opportunities, creative execution and automation. Development of marketing test plans to determine the effectiveness of marketing, targeting, and creative strategies. Requires the ability to package strategies and results into professional presentations for communication to peers, superiors, and executive levels of the organization.

Responsibilities will include:

• Developing end-to-end promotional campaigns including but not limited to ideation, communications strategies, execution strategy, customer journey mapping, campaign analysis and automation.

• Demonstrating ability to develop strategic creative briefs and evaluate creative ideas and concepts.

• Managing critical advertising agency partners, including briefing, budget, timelines, and execution.

• Partnering with internal and external teams to drive effective strategies, manage timelines, and budgets.

• Developing test strategies, measuring and monitoring performance, and making strategic recommendations in order to improve creative and program performance.

• Presenting recommendations for strategy and creative improvements and provide strong justifying evidence to defend these recommendations to senior leadership and peer groups. Gain alignment across work groups and implement these changes.

What we're looking for...

You are self-motivated, results driven, and a problem solver with attention to detail and experienced in campaign orchestration. You have experience with the coordination and communication among cross-functional internal teams and agency partners.

You'll need to have:

• Bachelor's degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Agency and/or client side marketing and/or CRM experience.

• Experience and ability to manage cross-functional teams across all levels of the organization.

• Experience balancing multiple priorities to meet deadlines in a dynamic environment.

• Experience with MS Office Suite (Excel, PowerPoint applications) and Google Suite.

• Experience with campaign automation tools such as Adobe Experience Platform.

Even better if you have one or more of the following:

• Bachelor's degree in Marketing, Market Research, Master's degree, MBA.

• Experience in both base and demand generation marketing.

• Experience working with internal or external marketing or advertising agencies.

• Confident verbal communication skills.

• Strong organizational and project management skills.

• Digital experience of trends and key business drivers.

• Presented findings and insights targeted to what that audience cares about (up to the executive level).

• Analyzed what's important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.

• Translated market knowledge and strategy into compelling stories and tools for the sales team.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.