Director, Analytics Enablement

WHO WE ARE:

We are RAPP - world leaders in activating growth with precision and empathy at scale.

As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.

Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

The Director, Analytics Enablement supports the collection and activation of analytics data across RAPP client projects, providing consultation and technical solutions to fulfill measurement and reporting goals. This person will architect, build, and maintain tracking implementations, conventions and taxonomies, and technical documentation leveraging best practices in digital analytics. Additionally, the Director will act as a resident expert on the collection of accurate data through experience in a variety of platforms including ESPs, digital media, web analytics, and tag management systems. At RAPP, Analytics Enablement exists at the intersection between analytics and technology, as a critical capability of our Marketing Sciences division.

YOUR RESPONSIBILITIES:

• Directly interfaces with client and partner contacts, communicating in a manner to inspire confidence while maintaining detailed documentation following all discussions
• Authors client-facing business-centric documents including well-designed presentations, BRDs, use cases / user stories, and issue post-mortems
• Educates clients and agency colleagues on industry changes relevant to analytics and data privacy, including loss of cookies, Apple MPP & LTP, consent management, Google Privacy Sandbox, and the role of AI in digital measurement
• Performs discovery of client marketing and technology ecosystems, business goals, and personnel resources
• Authors and maintains campaign naming and URL tagging conventions and taxonomies
• Conducts tag management implementation and validation through platforms including Google Tag Manager and Ensighten
• Advises on CRM and email marketing measurement using tools including Salesforce Marketing Cloud and Litmus Email Analytics
• Advises on mobile app measurement and attribution instrumentation for platforms including Branch MMP, AppsFlyer, Kochava, and Adjust
• Advises on digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, and Ads), other DSPs, Microsoft Ads, Facebook Ads, Pinterest Ads, Twitter Ads, and LinkedIn Ads
• Conceives of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications, thereby allowing both digital and offline interactions to be tracked, analyzed, and optimized
• Authors tracking and tagging implementation documentation for client in-house teams, client/agency partners, and internal development resources, including clear details that can be easily translated into a test plan for tracking QA purposes
• Provides comprehensive validation of all tracking implemented across client initiatives to ensure measurement accuracy

REQUIREMENTS

• At least 7-10 years of analytics and technology experience, preferably 3+ years with an Advertising, Marketing, Analytics, or Digital Media firm
• Automotive marketing experience a plus
• An understanding of core marketing analytics concepts including impressions, clicks, pageviews, events, sessions, users, conversions, lookback windows, and attribution models
• Experience working in support of CRM and digital media analytics, in particular working within the various popular platforms (Salesforce Marketing Cloud, Litmus Email Analytics, Branch.io MMP, Google Ads, GCM, DV360, Bing, and Facebook)
• Experience utilizing enterprise tag management systems to support the deployment of web and media analytics tracking tags on pageview-based websites, single-page applications, and mobile apps; Google Tag Manager and Ensighten are preferred; Adobe Launch and Tealium iQ are also valuable
• Experience configuring and troubleshooting Adobe Analytics Report Suites including Classification Sets, Rules, Importer, and eVars / sProps
• Experience administering Google Analytics 4; Accounts and Properties, including the creation of Custom Dimensions, Key Events, and Audiences
• Experience with A/B/multivariate website testing tools including Adobe Target
• Experience with enterprise taxonomy management tools; Claravine is preferred; Accutics, Taxo, Terminus, Airtable, and Smartsheet are also valuable
• Adobe Analytics Implementation Certification and Google Analytics Individual Qualification a plus
• Experience with scripting and other languages including Python, JavaScript, CLI, HTML, CSS, and Regular Expressions a plus
• Experience with the architecture and deployment of mobile tracking solutions, including SDK integration, server-postbacks, and MMP (mobile measurement providers) a plus
• Innovative Problem-Solving & Commitment: Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on techniques, vendors, and the wider marketing landscape
• Presentation & Public Speaking: Ability to produce client-ready written documents and presentation decks along with strong public speaking skills to facilitate positive in-person client meetings
• Personal Traits: Ability to execute inspiring work with minimal supervision; passionate about problem solving in the areas of marketing, data, analytics, and technology; excellent verbal and written communication skills

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $128,000 - $153,000. This range is specific to Dallas and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

"As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.