Remote New 
Sr. Manager, Global Alliance Marketing
 Hitachi - Vantara | |
 United States | |
 Mar 19, 2025 | |
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Location: Remote, United States
Function: HV Corporate Marketing Requisition ID: 1032357 Our Company We're Hitachi Vantara, the data foundation trusted by the world's innovators. Our resilient, high-performance data infrastructure means that customers - from banks to theme parks - can focus on achieving the incredible with data. If you've seen the Las Vegas Sphere, you've seen just one example of how we empower businesses to automate, optimize, innovate - and wow their customers. Right now, we're laying the foundation for our next wave of growth. We're looking for people who love being part of a diverse, global team - and who get excited about making a real-world impact with data. The Team We represent Hitachi Vantara to our customers and partners in the Americas, establishing business and marketing relationships to understand customer challenges and deliver an outstanding experience to both our customers and partners. We collaborate as a team and cross-functionally to ensure the success of our stakeholders and we need people like you to help build those deep relationships and to passionately articulate our differentiation and value proposition. What you'll be doing We are seeking a passionate and proven Sr. Manager, Global Alliance Marketing to manage a small team of Alliance Marketing Managers and support our business across our 3 geographies, Americas, EMEA and APAC. This person will work closely with their peers within our Alliance partners and collaborate on marketing strategies, campaigns and events that support our joint business goals and drive revenue growth for our solutions. This person will lead a team that collaborates with our Global Alliance Managers, product marketing, field marketing and other cross-functional teams to develop and execute co-marketing initiatives across the globe including events, campaigns and other marketing activities. Business alignment with our Alliances, sales and marketing leadership is a critical component of this role, and the ideal candidate is a strong leader and collaborator who can work with key stakeholders internally and within the Alliances to drive a holistic marketing plan and achieve business results. The primary objective of this role is driving high impact co-marketing activities that extend the reach of our brand and offerings to customers as well as new audiences and markets. Our Alliance ecosystem enables us to bring end-to-end solutions to our customers and it is critical that this person understand the technology and outcomes of our joint solutions so that they can drive high value marketing activities that showcase our differentiation and uniqueness with these partners. Key Alliances supported by this role include AWS, Microsoft, Google Cloud, Nvidia and Cisco. This position is part of the Americas Field & Global Partner Marketing team and reports to the Sr. Director, Field and Partner Marketing. It sits within the company's Global Marketing organization. This position is based in the United States. Responsibilities * Develop a global marketing strategy with our Alliance partners that aligns with overall business objectives and supports our sales and marketing KPIs. * Manage a small team of Alliance marketing managers and guide the planning and execution of global campaigns and events that reach our target audiences including sales teams, channel partners and customers. * Partner closely with Alliance marketing peers to define focus areas and develop content messaging and strategies that can be executed in the regions by field marketing managers and local sales teams. * Collaborate and plan with demand generation, product marketing, social media, partner marketing and other functions to ensure our solutions and strengths with Alliance partners are maximized in our activities. * Manage marketing budgets including MDF and track spend on programs and campaigns. Make recommendations on how to invest and optimize marketing spend and ROI. * Support and PR, social media and other initiatives that promote our joint brands and drive awareness for our partnerships. * Collaborate with cross-functional teams to support large industry events where our Alliances are core part of the strategy, defining activities that maximize these relationships. * Provide regular updates to marketing and sales leadership on the status of marketing programs, how we are contributing to pipeline and helping meet our objectives. What you bring to the team? * Bachelor's degree in marketing or equivalent work experience. * Minimum of 10 years of experience in Alliance and partner marketing including MDF management. * Experience working with hyperscalers and major brands from a marketing perspective. * Experience in large, global B2B technology, software and/or services companies. * Strong understanding of the sales pipeline and how to collaborate with the sales to track, manage and advance leads and opportunities from marketing campaigns. * Results driven and customer focused team player that understand how to be successful in B2B field marketing and demand generation functions. * Desire to collaborate and build consensus in a fast-paced, cross-functional team environment. * 20% travel expected. Our Company Hitachi Vantara is part of the Global Hitachi family. We balance innovation with an open, friendly culture and the backing of a long-established parent company, known for its ethical reputation. We guide customers from what's now to what's next by unlocking the value of their data and applications to solve their digital challenges, achieving outcomes that benefit both business and society. Our people are our biggest asset, they drive our innovation advantage, and we strive to offer a flexible and collaborative workplace where they can thrive. Diversity of thought is welcomed, and our employee base is represented by several active Employee Resource Group communities. We offer industry leading benefits packages (flexible working, generous pension and private healthcare) and promote a creative and inclusive culture. If driving real change gives you a sense of pride and you are passionate about powering social good, we'd love to hear from you. Our Values Research tells us that some applicants, especially those from underrepresented groups, can be put off from applying for roles if they need flexibility or feel they don't meet all the set criteria. We strive to create an inclusive environment for all and are open to considering home working, compressed/flexible hours and part-time arrangements. Get in touch with us to explore how we might be able to accommodate your specific needs. We are proud to say we are an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. With Japanese roots going back over 100 years, our culture is founded on the values of our parent company expressed as the Hitachi Spirit: Wa - Harmony, Trust, Respect Makoto - Sincerity, Fairness, Honesty, Integrity Kaitakusha-Seishin - Pioneering Spirit, Challenge Championing diversity, equity, and inclusion Diversity, equity, and inclusion (DEI) are integral to our culture and identity. Diverse thinking, a commitment to allyship, and a culture of empowerment help us achieve powerful results. We want you to be you, with all the ideas, lived experience, and fresh perspective that brings. We support your uniqueness and encourage people from all backgrounds to apply and realize their full potential as part of our team. How we look after you We help take care of your today and tomorrow with industry-leading benefits, support, and services that look after your holistic health and wellbeing. We're also champions of life balance and offer flexible arrangements that work for you (role and location dependent). We're always looking for new ways of working that bring out our best, which leads to unexpected ideas. So here, you'll experience a sense of belonging, and discover autonomy, freedom, and ownership as you work alongside talented people you enjoy sharing knowledge with. We're proud to say we're an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, age, disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process, please let us know so that we can do our best to set you up for success. | |