Segment Marketing Manager

WORK SHIFT:

JOB DESCRIPTION:

Segment Marketing Manager - Commercial Markets will develop, manage, and execute the marketing strategy and activities for Cambro's Commercial Market Segments, including Hospitality, Catering, Chains, C-Stores, Theme Parks, and StadiumsESSENTIAL JOB FUNCTIONS

• Develop and implement marketing activities for all products within assigned market segments throughout the product lifecycle; develop marketing campaigns, training materials, and sales collateral to support Commercial Market Segments.
• Oversee and optimize the performance of assigned product-related programs. Executing successful marketing campaigns and initiatives across multiple communication channels.
• Responsible for strategic planning and project management, including financial budget responsibility for segments managed.
• Develop and implement voice of the customer (VOC) initiatives to gather customer feedback and insights to improve product offerings and customer experience.
• Actively participate in segment/trade associations and industry groups; responsible for marketing communication strategies and training for industry events; plan and attend trade shows and participate in virtual events.
• Develop training collateral, videos, and online training modules; conduct Sales, Customer Service, and Customer focused training via in-person, virtual presentations, and webinars.
• Work collaboratively with Sales Managers and New Product Development to identify specific market needs and trends, product solutions, and sales opportunities for new and/or existing products. Concept, write and execute supporting marketing communications, sample kits, packaging, videos, and training materials for new and existing products within assigned categories.
• Work with the Digital Marketing team on marketing campaigns and new product launches to ensure timely and consistent messaging on blogs, videos, testimonials, and social media platforms.
• Complete detailed market research and sales analysis to identify specific market demands and customer needs; keep current on industry and market segment trends.
• Work collaboratively with Product Managers on various projects and marketing campaigns to support company initiatives.
• Point person for segment-related trade associations responsible for all marketing communication strategies and training for industry events; attend trade shows; participate in segment and industry groups; keep current on industry and market segment trends.
• Act as a liaison between Marketing, Sales, Engineering, and other cross-functional departments to ensure smooth communication and alignment of goals and strategies.

• Maintain reliable and consistent attendance, including being punctual, and dependable in order to meet the needs of the department and the organization.
• Execute each essential duty satisfactorily in order to perform job successfully.
• Follows all safety procedures required in work area, wears PPE as needed, attends all safety meetings, and reports safety issues regarding equipment or unsafe/hazardous conditions.
• Performs effectively as a team member, able to work well with others, open to receive and give feedback, and treats everyone with respect.
• Takes ownership of own work and behavior, accepts accountability for own actions, encourages solutions, and communicates status of work/projects.
• Follow all department quality standards/criteria. Raise concerns and issues to immediate manager.
• Able to understand and demonstrate Cambro company culture, display company core values (Safety, Quality, Respect, and Service).
• Understands department's key performance indicators and contributes to achieve these goals both individually and as a team.
• Other duties as needed or required.

ADDITIONAL RESPONSIBILITIES

• Must be able to work overtime as needed, remain flexible and open to possible schedule changes in order to meet business needs.

REQUIRED QUALIFICATIONS

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• BA or BS with an emphasis in Marketing or Communications is strongly preferred.
• 4-6 years of Marketing experience required.
• Strong written communication skills: creative writing, technical writing, presentation development.
• Excellent presentations skills required, must be able to speak in front of groups as well as on virtual platforms.
• Proven ability to manage projects and financial budgets.
• Detail-oriented; ability to multi-task and handle rapidly changing priorities.
• Must possess the ability to accept constructive feedback
• Strong computer skills
• Ability to travel overnight for trade shows and segment events
• Reasoning ability/Communication both verbal & written

PREFERRED QUALIFICATIONS

• Foodservice experience highly desirable
• Second language highly desirable
• CRM and/or Marketing Automation experience preferred
• Business to Business marketing experience preferred
• Certificates, Licenses, Registrations

COMPENSATION RANGE:

$80,000 - $100,000

Salary may vary based on experience.

CAMBRO is proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to and will not be discriminated against based upon race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic information, military or veteran status, or other characteristics protected by law.