Remote New

Manager, Growth Marketing

Academic Partnerships
flexible benefit account, parental leave, tuition reimbursement, retirement plan
United States
Mar 18, 2025
Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners. TheGrowth Marketing Department is responsible fordriving growth and optimizing digital marketing performancethrough data-driven strategies. The team focuses onbranding, demand generation, conversion optimization, and customer acquisitionacross multiple digital channels. Key functions within the department include: Digital & Paid Media Marketing Lead Generation & Conversion Optimization Brand & Creative Strategy, Execution & Optimization Marketing Analytics & Performance Optimization Cross-functional Collaboration Job Summary The Manager, Growth Marketing supports the execution of paid media and lead generation campaigns, ensuring alignment with strategic goals. They analyze marketing performance, optimize campaigns, and collaborate with internal teams to enhance digital marketing initiatives for Enterprise Partners to maximize ROI. This position requires adata-driven mindset, strong digital marketing acumen, and hands-on expertise with performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment. Key Duties and Responsibilities Description Growth Marketing Strategy & Execution: Support execution and optimization of multi-channel marketing effort. Digital Marketing & Performance Optimization: Support performance management of multi-channel digital marketing campaigns, includingpaid search, display (prospecting, retargeting, remarketing), social media, paid aggregators, and emerging channels. Monitor and optimize performance across theentire marketing and enrollment funnel, including engagement, front-end and back-end conversion metrics. Support creative and messaging efforts for paid media campaigns Track and analyzekey performance indicators (KPIs)to ensure data-driven decision-making and continuous improvement. Team & Partnership Leadership Work closely with stakeholders to ensure marketing campaigns align with business objectives Budget & Forecasting Track budget allocations and provide insights for optimization Additional Position Responsibilities Perform in accordance with Risepoint Policies Perform other duties as assigned QUALIFICATIONS Education Level Bachelor's degree, Marketing, Business, related field - Required Master's degree, MBA, Master's in related field- Preferred Experience Level 3+ years' experience Managing and implementing digital and multi-channel marketing plans - Required Licenses & Certifications Required / Preferred Google Ads Certification- Required Meta (Facebook) Blueprint Certification- Required Skills/Knowledge/Abilities Paid Media Strategy Lead Generation & Funnel Optimization Marketing Analytics & Data A/B Testing & Performance Optimization Cross-functional Leadership Budget Management Digital Marketing Platforms (Google Ads, Meta, LinkedIn, Tik Tok, etc.) Communication & Presentation Skills Google GA4 Salesforce Marketing Cloud Project Management Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws. Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce. Risepoint offers the following comprehensive benefits: 18 days PTO + Winter Shutdown 12 designated holidays + 1 floating holiday Medical - four options Dental Vision Life & Disability (company paid) Flexible Spending Account & Health Savings Account Retirement plan with company match Maternity / Paternity / Parental Leave (company paid) Volunteer Time Off Supplemental Benefits: Wellness program Alternative medicine options Pet discounts Accident, Critical Illness and Hospital Indemnity Personal and Professional Development: Continuous Professional and Leadership Development Programs Tuition Reimbursement for employees and their dependents Rewards & Recognition programs Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.