New 
Senior Category Manager, Surface
 Microsoft | |
 United States, Washington, Redmond | |
 Mar 18, 2025 | |
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OverviewAt Microsoft our mission is to empower every person and every organization on the planet to achieve more. In the Consumer Sales Organization (CSO), our purpose is to create value with our partners, to market and sell innovative consumer solutions powered by Windows, Office, Surface, and Xbox. We're positioned right at the intersection of customers, hardware partners, and channel partners. Our team works with ecosystem partners and internal business groups to drive digital excellence and e-commerce capability, as well as accelerate cloud and subscription adoption. Together, we win by delivering compelling at-home and on-the-go experiences combining intelligent edge devices and services that create Microsoft fans for life. As a member of our Surface Category Americas team, you'll be part of a growth business tasked with delivering growth of our Surface Devices and Accessories business with Retail Partners and Microsoft Store Direct motion. You will join a culture built on Authenticity, Accountability and Collaboration in our joint pursuit of Business Excellence and to have FUN! As our Senior Category Manager, Surface, you will be responsible for developing our yearly business plan to drive profitable growth in the Americas including our Product Lifecycle and Investment plans across the channel. You will lead our Long Term planning framework with our top Market Maker accounts to ensure alignment and that we amplify the unique capabilities of each partner. In Surface, our business goal is clear: Profitably Grow Surface Volume & Share. We accomplish this goal in two ways:Selling to our retail partners: Use consumer insights, market data, store level analysis, and device sales information to evaluate our business performance and develop seasonal, launch & sustain plans to improve our partners business, win share, sell units, and drive revenue/ GM.Selling through our retail partners: Plan and execute thoughtful and impactful promotions and full-funnel-marketing plans, focused on driving purchase intent, conversion & post purchase advocacy & consumer lifetime value for Surface devices & accessories.
ResponsibilitiesBe a Trusted Advisor to our Retailer Partners to create mutual growth for Surface partnersLeverage industry knowledge, channel insights, and customer understanding to drive strategic alignment with partners.Create our Surface Channel strategy that optimizes Surface business across Direct, Market Makers, Strategic Accounts, and Disti partners.Drive our Long Lead planning framework to ensure business plan alignment with our internal Business Groups and Retailer Partners.Ensure alignment across our Eco-System across Microsoft, Silicon and Retailer PartnersLead our Surface long term business planEnsure alignment across our Business Groups on Product, Investment and Strategic planDevelop Quarterly/ Yearly business models which define our business product mix and scale (ST/SI/GM)Ensure we have a path to profitability for Microsoft and our Retailer Partners.Optimize your Portfolio with thoughtful assortment and maximizing variants at launch and beyond byIdentify Variants, Exclusives and Doorbusters to deliver differentiated value proposition to Consumers and retail partners throughout the product lifecycleLand right device & accessory assortment in partnership with our retail buyers to optimize for those partners core customersPlan variants with top accounts/ markets that drive differentiation, gain unit commitment and incremental Marketing OpportunitiesEnsure device & accessory forecast accuracyDrive Conversion & Key Beats by landing Strategic Offers when and where they countIdentify our Promotional Strategy across the year with focus on Key Beats of Consumer calendar.Thoughtful planning of promotions like Financing, Trade-in, Student Offers to align with marketing messaging and drive engagementDiversify and optimize promotional tactics while aligning promo efforts to upper funnel activitiesManage EOL inventory for product refreshes to ensure readiness for Launch and minimize inventory exposures. | |