Content Specialist

Anaplan
United States, Minnesota, Minneapolis
Mar 14, 2025
At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture. Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform. Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins. Supported by operating principles of being strategy-led, values-based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self! Anaplan is seeking aContent Marketing Specialistto join our dynamic Brand Content team. In this role, you will craft compelling content that elevates our brand, engages our audience, and drives business impact. You'll play a key role in developing and refining content across multiple channels, including web, thought leadership, and marketing campaigns. This position is ideal for a creative and detail-oriented content professional who thrives in a fast-paced environment and is eager to make an impact. Your Impact Write, edit, and review content for web pages, blog articles, whitepapers, and other digital assets. Support thought leadership initiatives by crafting insightful and engaging content tailored to Anaplan's target audiences. Collaborate with marketing, product, and brand teams to ensure content aligns with messaging, brand guidelines, and strategic goals. Optimize content for SEO, readability, and conversion performance. Assist in the development and execution of content marketing campaigns. Ensure consistency in voice, tone, and messaging across all content formats. Stay current with industry trends, best practices, and emerging content strategies. Your Qualifications Bachelor's degree in Public Relations, Brand, Communications, Marketing, or a related field. 3+ years of experience in content marketing, writing, or a related field. Strong writing, editing, and proofreading skills with attention to detail. Experience producing content for digital platforms, including websites and blogs. Strong collaboration and communication skills. Ability to think strategically, handle multiple projects simultaneously, and work under pressure in a fast-paced environment. Preferred Skills: Experience in B2B, SaaS, or technology industries is a plus. Experience working in a project management platform (Workfront, Wrike, Asana, or similar) Familiarity with SEO principles and content optimization best practices. Base Salary Range: $66,000 — $95,000 USD Our Commitment to Diversity, Equity, Inclusion and Belonging Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation. Fraud Recruitment Disclaimer It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals. Anaplan does not: Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person. Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication. All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.