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Instructional Designer Health Plan/Customer Service (Hybrid - Troy, MI) - Health Alliance Plan

Henry Ford Health System
United States, Michigan, Troy
Mar 14, 2025

General Summary:

The Instructional Designer (ID) is responsible for understanding HAP's business environment and performance needs, then converting these into effective learning solutions. This individual designs the courseware, writes the objectives, determines the scope and sequence, and creates the cases and scenarios, along with their corresponding challenge assessments. The ID will also lead the content development and production of the courseware. The ID will design and develop learning solutions including but not limited to web-based learning, instructor-led, blended instruction and virtual sessions. The ID works with the HAP's subject matter experts (SMEs) to obtain the information and organize it into logical, instructional patterns that are appropriate for the culture and level of expertise of the end users. This individual demonstrates the application of adult learning instructional design. Personal organization and leadership skills are essential to delivering top quality training deliverables on time and on budget.

Principal Duties and Responsibilities:



  • Define the customer and learners' needs and their relationship to the customer's business objectives.
  • Link the needs analysis results to the learning objectives and training approaches when implementing the design.
  • Create detailed design documentation including storyboards, as needed.
  • Using knowledge about the customer's business issues, design training that matches the learners' training needs and contributes to solving the customer's business issues.
  • Identify and validate the content by working with subject matter specialists.
  • Build instruction so that the learners practice applying core competencies or objectives within the training.
  • Develop effective assessment questions, quality distracters and practice interactions that match the objectives and content of the training and that accurately test the learners' ability to meet the objectives.
  • Develop training at the level of complexity for which the customer selects, so that the level of deliverable matches the level of the contract.
  • Ensure work is of the highest quality.
  • Accomplish work on project such that the performance level meets the customer's standards of excellence and the project's requirements for profitability.


Education Required:



  • Bachelor's degree in Instructional Design, Education, Instructional Technology, Adult Training or other equivalent curriculum.
  • Related and relevant experience may be considered in lieu of academic requirements. Related experience is defined as six (6) years' experience in instructional design or end user training within the learning, insurance, healthcare or government regulated industry.


Experience Required:



  • Three years of experience in instructional design within the learning industry, participating in all phases of the project life cycle and demonstrating creative solutions for deliverables. Graduate degree experience is acceptable.
  • Proven track record in researching content, working with SME/S and transforming content into performance-based, engaging Web-based and/or classroom training.
  • Excellent analytical skills and the ability to convert information and needs into practical training deliverables.
  • Proven superior writing skills, including the ability to write concise, creative and effective instruction, especially for training. Excellent computer skills.
  • Experienced scriptwriter with expertise in creating complex, realistic scenarios for video and audio (off-the-shelf) is optimal.


Skills and Abilities:



  • Excellent documentation skills
  • Excellent verbal and written communication skills
  • Self-directed and self-motivated
  • Strong interpersonal skills and discretion
  • Organizational and time management skills
  • Problem solving and decision making ability
  • Strong understanding health care delivery system
  • Knowledge of benefits, riders, etc.
  • Knowledge of continuous improvement processes
  • Understanding of the functions of support departments requiring frequent interaction with Client Services
  • Strong understanding of the processes used with Client Services
  • Coaching and counseling
  • Organization and planning
  • Leadership and management
  • Quality improvement

Additional Information


  • Organization: HAP (Health Alliance Plan)
  • Department: CORRESPONDENCE
  • Shift: Day Job
  • Union Code: Not Applicable

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