Senior Manager, Consumer Broadband Marketing & Channel Strategy

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!

• Develop and implement a comprehensive roadmap to optimize conversion rates across all channels, achieving gross activation and net customer growth goals.
• Lead performance marketing, channel sales enablement, and digital merchandising to enhance the consumer acquisition journey in both assisted and unassisted environments.
• Drive expansion into new acquisition channels, including postpaid, prepaid, and third-party dealer partnerships, with a focus on direct-to-consumer and digital-first strategies.
• Foster a feedback loop from frontline sales channels to Marketing, Product, and Demand Gen teams to refine offers, positioning, and consumer experience.
• Jointly accountable for Quarterly Game Plan targets, ensuring over-delivery in key channels to balance overall performance.
• Collaborate with centralized acquisition and channel partner teams to align on critical metrics, channel conversion strategies, and performance optimization.

• Develop and deploy sales enablement strategies, including pitch optimization, objection handling, training content, and merchandising requirements to improve conversion.
• Partner with Retail, Telesales, Direct Sales, and Partners to ensure readiness for product launches, promotions, and market expansions.
• Support the merchandising strategy across digital and physical channels, ensuring content, pricing, and promotions align with consumer activations and QGP targets.
• Manage channel load mix and MRC support, aligning with Quarterly Game Plan targets and business objectives.
• Lead sales incentives, promotions, and cross-sell/up-sell programs to drive higher take rates, using the ORBIT system and processes for managing conversion levers, funding, and Go to Market support.

• Apply quantitative and qualitative data to optimize channel execution, using A/B testing, analytics, and consumer insights to refine conversion tactics and remain driven.
• Collaborate with Business Planning, Demand Gen, and Analytics teams to drive inputs for growth models and forecast sales mix shifts across channels.
• Develop and maintain performance reporting, driving actionable insights to improve sales funnel efficiency and cost per acquisition (CPL, CPGA).
• Focus on reducing assisted sales costs while scaling self-service, digital, and unassisted sales channels.
• Own channel-level conversion critical metrics, including funding levers, case assumptions, and measurement plans, ensuring alignment with planning and in-quarter contingencies.
• Implement programs to eliminate sales objections, improve self-service capabilities, and align frontline readiness with customer expectations.

• Serve as a leader with vision in Omni-Channel Commercial Marketing, influencing senior executives and cross-functional teams to drive bottom-line growth.
• Lead a high-performing team, fostering critical thinking, data-driven execution, and cross-functional collaboration across Sales, Marketing, Digital, and Product teams.
• Partner with Finance, Data Science, and Engineering to drive insights-led prioritization of product roadmap enhancements that impact sales performance.

• 7+ years of experience in Channel Marketing, Performance Marketing, Digital Sales, or Field Sales Leadership, with a strong understanding of omni-channel sales strategies.
• 2+ years of experience leading teams, driving performance at scale across multiple sales channels.
• Proven ability to drive customer acquisition in a high-volume, accelerated growth environment, ideally within the ISP, wireless broadband, or subscription-based industries.
• Strong background in data-driven decision-making, including conversion rate optimization, digital analytics, and sales funnel performance analysis.
• Experience in cross-functional leadership, working across Sales, Marketing, Digital, and Product organizations.
• Executive presence with the ability to challenge thinking and influence C-suite stakeholders.
• Bachelor's degree required; MBA or equivalent experience preferred.

• Enhancing acquisition efficiency
• Balancing channel over-performance to hit Quarterly Game Plan targets
• Owning conversion levers and critical metrics
• Expanding into prepaid and third-party sales
• Driving digital and unassisted sales growth

* At least 18 years of age
* Legally authorized to work in the United States

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

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