Marketing Manager, Platform

A pioneer in K-12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visitamplify.com.

The Marketing Manager, Platform is an integral member of the marketing team responsible for Amplify's platform offerings. This role requires a deep understanding of educators' needs, behaviors regarding free resources, and the positioning of platform offerings. The Marketing Manager plays a key role in nurturing early interest in our curriculum programs. They view themselves as essential to the success of the product, sales, and marketing teams, and are energized by the opportunity to help Amplify positively impact the lives of millions of students.

Essential Responsibilities:

• Support the execution of the platform marketing strategy through the following elements:

• Create compelling marketing materials, such as flyers and postcards.

• Support video and photography projects.

• Assist in planning and executing contests to engage and grow the user community.

• Write clear and compelling copy that aligns with our positioning and messaging.

• Promote new features to both potential and current users, working closely with Product Managers and product development leaders.

• Organize and host events for our user base, influencers and decision-makers.

• Write emails and newsletters that nurture the platform's robust user community, focusing on new features, tools, and content.

• Support the development and delivery of sales training.

• Collaborate with the platform and platform marketing teams to drive usage, nurture the user community, and enhance engagement and brand loyalty.

• Advocate for users' and customers' interests by sharing feedback with the platform and marketing teams.

• Deploy marketing tactics to optimize the demand funnel for Amplify's core programs, including hand-raiser MQLs and SQL conversions.

Required Qualifications:

• 3+ years of work experience in education, educational marketing, educational technology or a related field.

• Bachelor's degree or equivalent experience.

• Excellent verbal and written communication skills.

• Strong organizational skills.

Preferred Qualifications:

• Knowledge of the Desmos Classroom platform and tools.

• Experience conducting research and organizing/presenting findings.

• Ability to produce high-quality outcomes in a fast-paced, results-oriented environment.

• Self-directed and motivated, with the ability to pivot quickly.

• Experience developing compelling marketing materials for direct-to-consumer campaigns.

• Experience gathering and interpreting data to optimize marketing campaigns.

What we offer:

Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross annual salary for this role is $85,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.

Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.

Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hr-payroll@amplify.com.

If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.

Amplify is an E-Verify participant.