Marketing Senior Manager

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

• Total Wireless & Verizon Prepaid: At the forefront, we have Total Wireless and Verizon Prepaid, our flagship brands available at Verizon exclusive and/or national/retail stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total Wireless is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.

• Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

• Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research's prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

You'll be the driving force behind our base management campaigns, managing traffic for all brands within the Value portfolio. In this role, you'll be critical to ensuring the timely and effective delivery of base marketing campaigns (SMS, email, direct mail, pods, and banners) across various channels. You'll leverage data, optimize workflows, and collaborate with a variety of teams in the Value organization. You'll understand big-picture business objectives and distill and connect them with tactical campaign execution, ensuring the organization's vision is carried through. You'll own the master campaign schedule, prioritize initiatives strategically, and deliver weekly progress reports. You'll make quick, data-driven decisions to manage capacity and resources appropriately, and flag escalation points to leadership.

Responsibilities will include:

• Managing Campaign Traffic: Orchestrating the timely and effective delivery of base marketing campaigns across various channels for all brands within the Value portfolio.

• Owning the Master Campaign Schedule: Creating, maintaining, and prioritizing initiatives on the master campaign schedule.

• Data Analysis and Optimization: Using data to optimize campaign performance, workflows, and decision-making.

• Intake Management: Assisting in managing requests from external teams and directing them to the appropriate team within the base management organization, where needed.

• Progress Reporting: Providing regular (weekly) progress reports to stakeholders, and providing actionable recommendations to management.

• Campaign Monitoring and Reporting: Monitoring campaign performance in real-time, tracking key metrics like open rates, click-through rates, conversion rates, and ROI.

• Balancing Priorities: Managing and balancing high-priority initiatives with business needs and team capacity.

• Risk Management: Identifying, mitigating, and escalating project risks as needed.

• Creative Solutioning: Conceptualizing and developing tech resolutions to complex market challenges to assist with portfolio management.

• Decision Making: Providing data driven-recommendations to cross functional leadership around campaign trade offs.

In this role, you'll have a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday).

You are curious about what our customers need and want. You're a natural problem solver. You know what drives the business and enjoy partnering across the organization and developing relationships, new solutions and new opportunities.

You'll need to have:

• Bachelor's degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Relevant work experience in project or product management.

• Familiarity with CRM systems like Salesforce, Pega or Adobe Campaign.

• Experience with project management tools like Smartsheets or Asana.

• Proficiency with Slides/Docs/Sheets.

Even better if you have one or more of the following:

• Master's degree - better if you have an MBA.

• PMP certification.

• A proven track record of utilizing insights from data to drive change.

• Demonstrated ability to coordinate projects across functional teams, including product management, marketing, finance, legal and technical teams.

• Demonstrated ability to operate both strategically and tactically.

• Strong analytical and quantitative skills - ability to use data to make sound decisions.

• Ability to conduct meetings, think critically, and drive aggressive timelines.

• Ability to lead large cross-functional teams with direct experience coordinating across planning & roadmap.

• Exceptional planning, coordinating, organizing, communicating and executing skills.

• Keen ability to mulit-task and manage multiple competing priorities.

• Significant experience developing, implementing and tracking metrics, data analysis and reporting.

• Experience working directly with Asana and Pega.

• Ability to negotiate, influence, manage and drive action.

• Balanced multiple priorities to meet deadlines in a dynamic environment.

• Proven track record of defining and delivering innovative go-to-market strategies that drive long-term results.

• Presented findings and insights targeted to what that audience cares about (up to the executive level).

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.