Associate, Digital Advertising

The Associate, Digital Advertising will be responsible for implementing and optimizing digital advertising campaigns to drive occupancy and brand awareness across our multifamily properties. This role requires a forward-thinking team player who can align business goals with customer need to create strategies that meet the goals of both. The ideal candidate will possess a strong blend of analytical skills, creativity, and a deep understanding of customer journeys.

Responsibilities

Execute comprehensive digital advertising strategies across multiple channels, including paid search, display, social media, and programmatic platforms to deliver leads to pre-sales and sales teams
• Analyze customer data and behavior to tailor advertising efforts that enhance the customer experience and drive engagement.
• Collaborate with cross-functional teams (leasing, property management, and customer service) to ensure digital campaigns align with overall business objectives and customer needs.
• Monitor and optimize campaign performance using key metrics such as CTR, conversion rates, cost per lease, and ROI.
• Stay current with industry trends, tools, and best practices in digital marketing and customer experience within the multifamily sector.
• Oversee the creation of compelling ad creatives and messaging that resonate with target audiences.
• Ensure all digital advertising efforts comply with brand guidelines and legal standards.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum 3 years of experience in digital advertising roles

• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Demonstrated creativity and innovation in developing marketing campaigns
• Proficiency in digital marketing tools and platforms, CRM systems, and customer analytics software.

• Customer-focused mindset with a passion for enhancing the customer journey.
• Strategic thinker with the ability to adapt to a fast-paced and evolving environment.

The RMR Group (Nasdaq: RMR) is a leading U.S. alternative asset management company, unique for its focus on commercial real estate (CRE) and related businesses. RMR's vertical integration is strengthened by over 1,100 real estate professionals in more than 30 offices nationwide who manage over $41 billion in assets under management and leverage more than 35 years of institutional experience in buying, selling, financing and operating CRE. RMR benefits from a scalable platform, a deep and experienced management team and a diversity of real estate strategies across its clients. RMR has been recognized by The Boston Globe as a "Top Place to Work", by the Environmental Protection Agency (EPA) as an "ENERGY STAR Partner of the Year" and ranked by the Building Owners and Managers Association (BOMA) as having one of the highest number of BOMA 360 designated properties in its portfolio. RMR is headquartered in Newton, MA and was founded in 1986.

RMR's mission is to create long term value for our clients by managing their investments and assets "like we own it" - an approach that consistently and repeatedly generates opportunities for all our employees, investors and stakeholders. We are guided by six core values:

• Integrity at Our Core.
• Perform Passionately and Effectively.
• Inspired Thinking.
• Like We Own It.
• Power of We.
• Mutual Respect.

Visit our website to learn more about what makes The RMR Group a rewarding place to build a career.

Follow RMR on LinkedIn, on Instagram @thermrgroup and on Twitter @The_RMR_Group.

The RMR Group is an equal opportunity employer. Qualified applications will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here.