Associate Manager, Web & Digital Media Services

APPOINTMENT TYPE: Full-Time Regular (FTR)

LOCATION: Oak Ridge, TN (Eligible for Partial Telework)

SALARY RANGE: $94,494 to $131,444

PURPOSE:

Provides highly complex web development, web content strategy, and web analytics expertise for key websites and web projects, including the corporate website and intranet, the Oak Ridge Institute for Science and Education (ORISE) flagship website, and top-level and high-traffic client websites. Specializing in information architecture, search engine optimization, user interface/user experience, content strategy, qualitative and gap analyses, and marketing-based writing. This position plans for, advises on, and partners to implement web initiatives across the corporation and institution, including adherence to web-related regulations such as Section 508-compliance for accessibility. Provides counsel and expertise in collaboration with group manager to ensure high quality design, video, and other digital media products and services delivered by the team. Position also serves as an associate manager, supervising staff within the web function of the Web and Digital Media Services Group in Communications and Marketing (CM) and providing exceptional project management expertise, strategic thinking, and senior-level planning and execution

capabilities.

Web Development, Analytics, & Strategic Counsel

Partners with group manager in ensuring ongoing development and maintenance of corporate and flagship customer websites, customer-specific websites and intranet.
• Provides expert web counsel and recommendations to senior leadership in support of key business goals and objectives; maintains highest level of knowledge and understanding of web best practices and latest technologies to ensure expertise in an ever-changing industry.
• Directs, plans, and conducts highly complex web projects. Serves as project manager ensuring quality, timeliness, and budget-conscious development and implementation of web projects.
• Monitors factors affecting Oak Ridge Associated Universities (ORAU) and ORISE brands and corporate reputation online and makes recommendations for web-related strategies to address issues and minimize risks.
• Leads long-range branding strategies to strengthen the ORAU and ORISE name recognition and brand identities online in support of business development.
• Recommends new channels, tools, or approaches to improve web-based strategies, workflows, and analytics.
• Consults with those business programs without dedicated website support, including website construction, updates, and feature implementation.
• Performs research and web metrics analysis and recommends/implements adjustments to web strategy based on insights gleaned from this data and information.
• Influences web policy and monitors and enforces proper execution of web strategies and practices in alignment with policy.
• Accountable to minimize risk of data breaches, nefarious acts against websites, etc. in partnership with Information Technology Services (ITS) and in line with ITS-managed technology, systems, network, and access.

Web Content Strategy & SEO

• Partners with group manager in ensuring proper search engine optimization (SEO) for all websites, as well as Section 508-compliance for web accessibility and user interface/user experience optimized for usability.
• Accountable for sound content strategy that meets the needs and requirements of corporate and customer business objectives.
• Develops and executes strategies to match informational content on flagship and programmatic websites to user needs as defined by website analytics and market research.
• Develops and executes systems and processes to ensure that content on flagship and programmatic websites is relevant and accurate.
• Oversees content requirements and creates content strategy deliverables across a project life cycle.
• Serves as content strategist of ORAU's news and events websites, giving special attention to priorities established by the ORAU President's Office.
• Provides expert counsel in discussions about web content management system (WCMS) strategy and development.
• Writes web content or edits content written by others; ensures effectiveness and accuracy of content.
• Creates and maintains editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans and manages links/broken links.
• Gathers and verifies factual information through interviews, observations and research.
• Obtains supplemental material and additional detail from files, reference libraries, and interviews with knowledgeable sources.
• Analyzes, reviews and implements changes to websites so they are optimized for search engines.
• Executes tests, collects and analyzes data, identifies trends and insights in order to achieve maximum return on investment (ROI).
• Optimizes copy and landing pages for search engine marketing.
• Performs ongoing keyword discovery, expansion and optimization.
• Works with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Works with editorial and marketing teams to drive SEO in content creation and content programming.
• Accountable for protecting sensitive information from being shared online and for protecting corporate reputation online as well as managing content-related privacy and confidentiality concerns.

Key Projects Management

• Serves as a project manager of top-level initiatives, planning new websites and the work required for developing them in the web content management system.
• Serves as a resource and backup to the group manager in influencing and providing expertise in support of other digital media services projects in video, design, and webinars, etc.
• Manages projects to completion by working with team members to maintain content strategy and creative consistency of the final product.
• Interacts and counsels with clients to gather key business and user insights and to ensure that their needs are met.
• Coordinates efforts of other employees and freelancers, maintaining budgets, and assisting with the technical integration of content.
• Manages key projects using departmental project management software tool.

Associate Manager Role

• Serves as associate manager, supervising select professional-level team members in Web & Digital Media Services (WDMS) Group, providing counsel on responsible web development and management, risk mitigation, online reputation management, adherence to web-relevant regulations, etc.
• Accountable for day-to-day oversight of web operations and backup to group manager for accountability of all WDMS staff.
• Ensures proper timekeeping, direct charging, chargebacks, etc. of supervised staff as well as approvals of travel and expenditures, requisitions, etc.
• Monitors industry regulations, technologies, and best practices and influences procurement of tools and technologies necessary for staff to perform their work optimally.
• Manages the Web and Digital Media Services function's budget, as it relates to web- focused projects for the corporation or its customers; equipment, tools, and subscriptions enabling web work, SEO, web and digital assets, and Section 508-compliance; training budget for web sub team development in web technologies and techniques/best practices; and other specific budget needs in support of the web sub team. Also collaborates with WDMS Manager as well as CM Management Team to contribute to and/or influence other budgetary planning and expenditures for the department. Works with customers and CM management to develop estimates for projects.

Bachelor's degree in information or computer science, Journalism/Communications/PR Marketing, Business or equivalent and 10+ years of experience, master's degree and 8 years + experience preferred. An equivalent combination of education and experience requiring similar knowledge, skills, abilities, and performing duties as described may be substituted for the minimum requirements (associates degree and 14 years of experience, high school and 18 years of experience).

Knowledge of:

• Content strategy
• Information architecture
• Website usability
• User experience
• Search engine optimization (SEO) and search engine marketing
• Website analytics
• Web content management systems, preferably Cascade Server
• Business process modeling
• Social media (Facebook, Twitter, YouTube, etc.)
• Brand management
• Integrated marketing communications
• Project management
• Website trends and best practices
• Video development best practices
• Design best practices
• ORAU and its business history and initiatives
• Familiarity with WCAG 2.0 Level AA and general accessibility best practices

Skills:

• Excellent oral and written communication
• Excellent English and grammar usage
• Excellent organizational and time management
• Expert use of a computer and common productivity software (MS Office)
• Advanced use of SEO and accessibility issues and concerns
• Advanced use of website analytics applications
• Advanced use of social media platforms
• Basic Hypertext Markup Language/Cascading Style Sheets (HTML/CSS) programming ability
• Basic use of Adobe Creative Suite
• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Possesses strong command of English language (grammar, style, etc.) and can ensure conformance to prescribed editorial style, format standards and specified lengths
• Experience working across platforms and devices (mobile, tablet, desktop)
• Experience maintaining positive working relationships with and providing service and support to individuals from diverse backgrounds.

Ability to:

• Build websites using a web content management system
• Manage, prioritize, and complete multiple projects and tasks in an efficient and timely manner while maintaining focus on organizational goals
• Translate complex concepts into understandable English prose
• Creatively and strategically deliver content and messaging through web, video, and design
• Write for specific demographic audiences
• Maintain confidentiality of sensitive information
• Maintain professional business and work ethics and standards
• Work and interact with a diverse population, managing employees with different experience and skill levels

*The candidate's starting salary will be determined upon hire and ORAU will use salary survey data, internal comparators, and the candidate's qualifications to determine salary.

TOTAL REWARDS

ORAU has a strategic approach to providing total rewards to employees through a fair, equitable, and competitive total compensation package. The goal of our total rewards system is to integrate compensation, benefits, work-life balance, performance, recognition, development, and career opportunities to attract, engage, and retain the talent required to achieve ORAU's business objectives. The benefit component of our total rewards program supports business goals by offering the following benefits based on employee eligibility:

• Legally required benefits
• Group Health insurance including: Medical, Prescription, Dental, and Vision
• Retirement plan contribution matching
• Disability insurance
• Group life insurance
• Travel Accident Insurance
• Section 125 reimbursement accounts
• Other voluntary employee paid benefit and insurance offerings

The ORAU total reward package also promotes work-life balance. Mindful of the need for employees to care for themselves and their families, ORAU offers the following additional work-life benefits based on employee eligibility:

• Telework
• Paid Time Off (PTO)
• Paid Holidays
• Flexible work schedules or compressed work weeks
• Occupational Health and Wellness Programs
• Employee Assistance Program