New 
Marketing Solution Play Lead - AI & Low Code
 Microsoft | |
 United States, Washington, Redmond | |
 Mar 04, 2025 | |
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OverviewIf you want to be a leader in one of the world's largest and fastest growing cloud businesses, now is your chance to join the Microsoft Business Applications Marketing organization. We're looking for a high impact, talented Marketing Solution Play Lead - AI & Low Code, to lead the Go-to-Market (GTM) for our Low Code solutions like Power Apps and Power Automate. This is a fast-paced, exciting role where there is always a new challenge. This is a highly visible role in a space that requires both the rapid development of new AI-focused solutions and delivering ongoing growth of the Power Platform business. To be successful, you must be able to build and execute successful marketing strategies and plans based on a solid understanding of our Low Code product capabilities, product marketing goals, and market dynamics. This will require the formulation of highly effective go-to-market plans that encourage and facilitate field & partner execution to help us grow share in a competitive market. You will collaborate with a broad set of cross-functional teams, including engineering, product management, sales, and customer success. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesDevelop and execute GTM strategies that align with Microsoft's vision and market demands, with an emphasis on strategic thinking and the ability to uplevel plans to meet evolving business goals.Identify growth opportunities in the market and create clear execution plans. Convert strategic priorities into effective execution and partner across Microsoft core teams to ensure that the voice of the field is integrated into strategy development and program design.Innovate strategies to reach new and existing customers.Orchestrate marketing, demand generation and campaign investment decisions.Analyze market trends to continuously refine and improve solution offerings.Develop and scale enablement content such as field execution best practices, seller playbooks, event-in-a-box and campaign assets.Drive adoption and usage of the solution play through effective training and enablement programs.Ensure the right metrics and KPIs are in place to achieve the desired outcomes for our customers, to measure progress over time and to implement course corrections as needed.Monitor and report on the performance of solution plays, making data-driven decisions to optimize results and drive budget attainment.Embody our culture and values | |