Product Marketing Manager

Looking to ignite your marketing career and make a real impact on some of the most recognized brands worldwide? We are seeking an enthusiastic, strategic, and highly organized Product Marketer with 5-7 years of experience marketing B2C and eCommerce logistics. to join our dynamic North America Marketing team. In this exhilarating role, you'll champion the marketing of Maersk's innovative services, including e-commerce logistics, driving awareness, and fueling our lead pipeline. This remote position, available within the US, reports directly to the Head of Product Marketing North America and offers you the chance to shape our go-to-market strategies and elevate our brand to new heights.

Maersk is a Fortune 500, global logistics and supply chain company. We offer a fast-paced and growing environment which rewards hands-on attitude and consistent delivery. Maersk prides itself on exceptional service for both its internal and external customers. At Maersk, we embrace diversity and recruit the best person for the job- regardless of gender, age, nationality, sexual orientation, or religious belief. Our DEI ambition is to facilitate diversity of thought and create diverse, equitable and inclusive workplaces where Maersk employees feel able to be their whole selves and contribute their fullest.

Maersk offers a broad range of last mile, ocean, trucking, warehousing and supply chain services to customers all over the world.

We offer

We offer you an exciting global career at the forefront of world trade.Working with the best people in a global team culture with future growth opportunities in an industry that has a significant impact on the world economy.

We're proud of our people who define our company's industry leadership, global team culture and customer-centric focus every day.When you join our team, you join a truly diverse, global organization in a fast-moving, values-based, work environment where you can grow on the job, create and shape our digital solutions, tap into industry-leading talent development initiatives, enjoy working with your colleagues and broaden your world view through our international job postings.

Key responsibilities

Product Marketers focus specifically on growing awareness, consideration and conversion of products through campaigns, events and promotions. In this role you'll be responsible for driving awareness of our e-commerce logistics solutions in a fast-paced and developing product landscape. This position is responsible for evolving the target audience from unaware to consideration of the Maersk last mile solution through ad campaigns, content and lead programs. Starting in Q3 the role will evolve to include a secondary product which will be determined in Q2.

Objectives of the role:

• Execute annual marketing campaigns with meticulous research, innovative development, and flawless execution, all aimed at amplifying awareness and building a robust lead pipeline.
• Champion the promotion and communication of product-related events, ensuring impactful reach and engagement (event operations and execution experience not required).
• Craft compelling long and short form content, including articles, social media posts, emails, webinars, and more, to captivate and inform our audience.
• Foster a synergistic partnership with e-commerce sales and product teams to flawlessly execute the go-to-market strategy and effectively target key demographics.
• Diligently monitor and review marketing metrics on a weekly and monthly basis, driving leads seamlessly through the sales funnel.
• Collaborate closely with the Insights Manager to leverage the best sources of information, propelling e-commerce growth in the market.

Qualifications and skills:

• Degree in Marketing, Communications, Media/PR or Branding
• Product campaign experience required - B2B preferred
• Results and performance-driven individual - examples of marketing success measures from previous campaigns and promotions required
• Media agency partnership and paid campaign experience necessary
• Previous experience with e-commerce logistics company (highly recommended) - whitelisted examples of campaign programs required
• Intent/SEO management experience
• Self-starter and "outside of the box" thinker
• Customer targeting experience examples required
• Customer campaign journey mapping experience - please provide examples of awareness, consideration and conversion campaigns
• Excellent time management and project planning skills
• Excellent written communication skills - please provide samples of content writing
• Marketing software experience (Eloqua, Salesforce MC, Marketo, etc.)
• Salesforce Sales Cloud experience (optional)
• Strong skills in MS Powerpoint, MS Excel and MS Word required

Global scope
Every company, every country wants access to a competitive shipping, logistics and port system - and our people have created one company that offers one, easy-to-use solution to all their shipping needs.

Maersk is unique
Maersk moves approximately 20% of global containerized trade, playing a significant role in the fabric of global economies, creating opportunities that help countries, companies and people succeed. Our purpose is to "improve life for all by integrating the world." We do this through the global scale of Maersk, one of the largest ocean shipping lines in the world; our Logistics and Services expertise that help customers manage their global supply chains; and through our port operator, APM Terminals, one of the largest container terminal operators in the world with the most strategic locations to serve global supply chains.

Join us and play an important role on our team lifting global trade every day!

Starting Salary: $93,000- $113,000 USD*

Benefits: Full-time employees are eligible for Health Insurance, Paid Time Off, and 401k Match.

*The above stated pay range is the anticipated starting salary range for the position. The Company may adjust this range in light of prevailing market conditions and other factors such as location. The Company will work directly with the selected candidate(s) on the final starting salary in accordance with all applicable laws.

#LI-MM1

Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, pregnancy or parental leave, veteran status, gender identity, genetic information, or any other characteristic protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

We are happy to support your need for any adjustments during the application and hiring process. If you need special assistance or an accommodation to use our website, apply for a position, or to perform a job, please contact us by emailing accommodationrequests@maersk.com.