Director Industry Marketing (US Remote)

Requisition #:16312

Ansys is now a part of Synopsys. Synopsys, Inc. (Nasdaq: SNPS) accelerates technology innovation from silicon to systems. Catalyzing the era of pervasive intelligence, we deliver design solutions, from electronic design automation to silicon IP, to system design and multiphysics simulation and analysis. We partner closely with our customers across a wide range of industries to maximize their R&D capability and productivity, powering innovation today that ignites the ingenuity of tomorrow. Learn more at www.synopsys.com.

Summary

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.

We are seeking a strategic and results-drivenDirector of Industry Marketingto lead industry-specific marketing strategy, demand generation, and thought leadership initiatives. This role will focus on positioning our simulation solutions effectively across key verticals, working closely with sales, product marketing, and customer success teams. The ideal candidate has a strong background in B2B technology marketing, understands complex technical sales cycles, and has experience driving industry-specific marketing programs.

Key Responsibilities

• Industry GTM Strategy:Work with the GTM Strategy team and our Industry Centers of Excellence to develop and execute targeted marketing strategies to drive awareness and demand along with adoption of our simulation software in key industries verticals. Identify areas of opportunity to help transformaspects of industry-led marketing.
• Market Positioning & Messaging:Define general and persona-specific, compelling, industry-specific messaging for our key industries that highlights the value of simulation in solving engineering challenges.
• Demand Generation:Develop and drive demand generation activities across the industry marketing team. Partner with digital marketing and field marketing teams to create campaigns that generate pipeline and revenue growth.
• Thought Leadership:Collaborate with the Industry CTOs, technical experts and industry influencers to create content, webinars, and speaking opportunities that establish our company as a market leader and support our industry-based initiatives.
• Sales Enablement:Create sales tools, case studies, and competitive insights that help the sales team engage industry decision-makers effectively.
• Customer Advocacy:Work with sales and customer success teams to identify and amplify customer success stories through various marketing channels.
• Cross-Functional Collaboration:Partner with product marketing, corporate marketing, and regional marketing teams to align strategies and drive execution.
• Market Intelligence:Monitor industry trends, competitive landscape, and customer needs to inform marketing strategies and product positioning.

Qualifications & Experience

• 10+ years of experience in B2B technology marketing, with a focus on industry-specific marketing, product marketing, or demand generation.
• Proven success in marketing enterprise software, preferably in simulation, engineering, CAD/CAE, or related domains.
• Strong understanding of complex technical sales cycles and ability to craft messaging that resonates with engineers and technical buyers.
• Experience collaborating with sales teams to develop and execute GTM plans that drive revenue growth.
• Exceptional communication skills with the ability to translate technical concepts into compelling marketing narratives.
• Strong analytical mindset with experience using data to measure and optimize marketing effectiveness.
• Ability to thrive in a fast-paced, cross-functional environment and manage multiple projects simultaneously.
• Bachelor's degree in marketing, engineering, or a related field; MBA is a plus.

Rewards and Benefits:

We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process.

At Ansys, part of Synopsys, we want talented people of every background to feel valued and supported to do their best work. We consider all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability.