Senior Manager, Market Insights
 Forsta | |
 United States, Illinois, Chicago | |
| 1 N Franklin Street (Show on map) | |
 Feb 28, 2025 | |
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Company Description PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries-a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare -perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees. Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world's most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success. Our Mission: We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action. Our Values: To put Human Experience at the heart of organizations so every person can be seen and understood.
PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries-a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare -perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees. Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world's most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success. Our Mission: We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action. Our Values: To put Human Experience at the heart of organizations so every person can be seen and understood.
PG Forsta is seeking a Senior Manager of Market Analysis to lead efforts in gathering, analyzing, and delivering actionable customer, competitor, and market insights. This role will serve as a pivotal source of intelligence to inform and shape strategies across sales, and marketing. With a strong emphasis on competitive intelligence, this position requires a detail-oriented professional with expertise in leveraging tools like Klue and Highspot to drive impactful decisions and enhance our go-to-market (GTM) strategy. Key Roles and Responsibilities: Competitive Intelligence * Conduct in-depth analyses of key competitors to understand their strategies, strengths, weaknesses, and market positioning. * Develop and maintain competitive battlecards, win/loss analysis, and other intelligence assets using tools such as Klue and Highspot. * Monitor and report on competitor product updates, messaging, and GTM strategies to keep stakeholders informed of market dynamics. Customer Insights * Gather and analyze customer feedback and trends to understand evolving needs and preferences. * Partner with sales and customer success teams to uncover insights into customer decision-making processes. * Identify key drivers of customer satisfaction and areas of opportunity to improve positioning and engagement. Market Trends and Analysis * Track and evaluate broader market trends, industry developments, and emerging opportunities that could impact PG Forsta's business. * Provide strategic recommendations to leadership based on market research and insights. * Collaborate with product marketing to align messaging with market dynamics. Win/Loss Analysis * Analyze why we win or lose against key competitors and distill insights into actionable recommendations for sales, product, and marketing teams. * Conduct post-mortems on key deals to extract lessons learned and identify trends. * Use insights to refine GTM strategies and improve sales effectiveness. Stakeholder Collaboration * Work closely with sales teams to equip them with actionable intelligence and tools to better position against key competitors. * Partner with product marketing to align insights with messaging and content strategies. * Provide leadership with regular reports and presentations summarizing key market insights and their implications for strategy. Tools and Processes * Leverage competitive intelligence tools (e.g., Klue) and sales enablement platforms (e.g., Highspot) to deliver insights and enablement materials effectively. * Continuously improve processes for gathering, analyzing, and disseminating insights. * Train sales and marketing teams on using competitive intelligence tools and assets. Don't meet every single requirement?Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Press Ganey we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Additional Information for US based jobs: Press Ganey Associates LLC is an Equal Employment Opportunity/Affirmative Action employer and well committed to a diverse workforce. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, and basis of disability or any other federal, state, or local protected class. Pay Transparency Non-Discrimination Notice - Press Ganey will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
Preferred: * Strong understanding of GTM strategies and sales enablement best practices. * Experience working with sales and product marketing teams in high-growth organizations. * Advanced proficiency with data visualization tools is a plus. * Proficiency with competitive and sales enablement tools such as Klue and HighSpot. All your information will be kept confidential according to EEO guidelines. Our privacy policy can be found here:https://www.pressganey.com/legal-privacy/ | |