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Marketing Content Thought Leadership Coordinator

Cooley LLP
life insurance, parental leave, paid time off, paid holidays
United States, California, Palo Alto
Feb 25, 2025
Marketing Content Thought Leadership Coordinator

Cooley is seeking a Marketing Content Thought Leadership Coordinator to join the Marketing & Business Development team.

Position summary: Under the supervision of the Senior Marketing Content Manager (Thought Leadership), the Marketing Content Thought Leadership Coordinator will support the firm's thought leadership initiatives that promote and strengthen the Cooley brand and grow key audiences. This role will coordinate closely with the other marketing teams - particularly digital, social, events, creative and practice group regional - to ensure thought leadership content is processed efficiently. Work is defined by the goals, objectives and policies of the marketing department. Cooley's fast-paced environment works to support the most forward-looking companies in the world; knowledge of and enthusiasm for this space is particularly welcomed. Specific duties include, but are not limited to, the following:

Position responsibilities:

  • Assist in cross-team coordination and project management to ensure timely completion of thought leadership initiatives
  • Maintain updates to Cooley's thought leadership amplification platforms
  • Maintain Cooley thought leadership topic and opportunity trackers
  • Collaborate with social media team to amplify thought leadership content
  • Draft event invitations and webinar key takeaways
  • Support updates to and maintenance of Cooley-owned thought leadership platforms
  • Manage and maintain thought leadership team meeting agendas
  • Maintain and organize thought leadership content library
  • Support the development of the content team's quarterly highlights report
  • Effectively communicate across various marketing teams to set expectations, understand needs and deliver final products
  • Stay abreast of thought leadership trends across the legal industry by monitoring the news and researching topics/subjects for content creation

Skills and experience:

Required:

  • After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, Workfront, iManage and other firm applications
  • After training, exhibit proficiency in implementing Cooley style and tone of voice
  • After training, exhibit proficiency in thought leadership platforms, social media platforms, Workfront and Salesforce
  • Available to work overtime, as required
  • 2+ years direct applicable experience (e.g., marketing, legal, communications or journalism)
  • Experience executing multiple projects concurrently

Preferred:

  • Bachelor's degree in business, English, marketing, communications or a related field
  • Experience in a law firm or professional services environment, with a working knowledge of professional services industries

Competencies:

  • Possesses excellent project management skills, attention to detail and responsiveness
  • Ability to communicate effectively across cross-functional teams
  • Effectively organize and prioritize assigned work
  • Understand firm's services, offerings and unique selling points
  • Collaborate with team members, and offers assistance as needed
  • Produce desired results as expected by various stakeholders
  • Communications that are well structured, clear, concise and error free
  • Proactively communicates activity status and raises questions or issues with manager appropriately
  • Take ownership for quality and results; responds constructively when an outcome is inconsistent with expectations
  • Demonstrate appropriate discretion when handling sensitive information; maintains confidentiality for colleagues and clients
  • Maintain professional composure in challenging or difficult situations
  • Take responsibility for improving skills and knowledge through training / job opportunities
  • Proactively seeks feedback from managers and team

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected hourly pay range for this position with a work schedule of 40 hours per week is $32.50 - $43.00 ($67,600.00 - $89,440.00 annually). Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 20 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

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