Digital Marketing Intern

Here, it's different. Come join us.

Children's Hospital Colorado has defined and delivered pediatric healthcare excellence for more than 100 years.

Here, the nation's brightest nurses, physicians, scientists, researchers, therapists, and care providers are creating the future of child health. With an optimist's outlook, a trailblazing spirit, and a celebrated history, we're making new strides every day.

We've been Magnet-designated four times by the American Nurses Credentialing Center and are consistently recognized among the best of the best pediatric hospitals with #1 rankings in Colorado and the region by U.S. News & World Report.

As a national leader in pediatric care, we serve children and families from all over the nation. Our System of Care includes four pediatric hospitals, 11 specialty care centers, 1,300+ outreach clinics and more than 10,000 healthcare professionals representing the full spectrum of pediatric care specialties.

Here, we know it takes all of us, every role, to deliver the best possible care to each child and family we treat.

That's why we build our teams toward a foundation of equity in access, advancement, and opportunity. We know teams of individuals with different identities and backgrounds can nurture creativity and innovation. We know we can see, treat, and heal children better when our team reflects the diversity of our patient population. We strive to attract and retain diverse talent because we know a truly inclusive and equitable workforce will help us one day realize our most basic calling: to heal every child who comes through our doors.

A career at Children's Colorado will challenge you, inspire you, and motivate you to make a difference in the life of a child. Here, it's different.

The Digital Marketing Intern will play a vital role in supporting our digital marketing efforts. This role provides hands-on experience across several areas within digital marketing including web, search, social, data and user experience. The intern will collaborate closely with the Digital Marketing team on projects such as campaign planning, keyword research and website operations.

Department Name: Web_Social Media Marketing
Job Status: Temporary, 40 hours per week
Shift: Days. 8-hour shifts, Monday - Friday. *Hybrid

• EDUCATION: Currently enrolled in a Bachelor's degree program in copywriting, journalism, marketing, public relations, communications, English, or a related field.

POPULATION SPECIFIC CARE

• No direct patient care.

ESSENTIAL FUNCTIONS

An employee in this position may be called upon to do any or all of the following essential functions. These examples do not include all of the functions which the employee may be expected to perform.

• Digital Discovery support
• Digital competitive audits and readouts
• Content audits and recommendations
• Social data and trends analysis
• Content creation (in partnership with Content Team)
• Writing social media posts including internal employee advocacy content
• Supporting photo or video shoots for use on social or web
• Designing and/or working with designers on social media graphics
• Writing blog posts, patient stories and other digital content types such as intranet content
• Search engine optimization (SEO)
• Improving visibility in search engine results to increase organic traffic and conversions
• Keyword research
• Identifying and incorporating relevant keywords into website content to improve search engine rankings and attract organic traffic
• Campaign development
• Developing and managing email marketing campaigns
• Creating tracking URLs and QR codes
• Event planning
• Helping with event planning, hosting, and preparing for marketing events to be highlighted in social media
• Website operations
• Learning the content management system (CMS) and making web updates.
  • PDF replacement
  • Image replacement
  • Minor content changes
• Site Health support such as fixing broken links and monitoring page speed
• Accessibility improvements
• CMS and report cleanup

SCOPE AND LEVEL

• Guidelines: Trains in the field and assists higher level personnel to acquire learning through practical experience.
• Complexity: Performs routine and/or basic tasks common to the field. Procedures, methods, and techniques to be used are well established with options to be considered well defined. Tools, work aids, and materials to be used are specified.
• Decision Making: Decisions or recommendations on non-standardized situations are limited to relating organizational policies to specific cases. Brings non routine issues to supervisor. Problems that are not covered by guidelines or are without precedent are taken up with the supervisor.
• Communications: Contacts with the public or employees where factual information relative to the organization or its functions are received, relayed, or a service rendered according to established procedures or instructions.
• Supervision Received: Under close supervision, the employee receives training to develop skills and abilities in a specific line of work or general occupational area. Work product is subject to close, continuous inspection.

• Audio-Visual: Hearing: Good
• Audio-Visual: Near Vision: Good
• General Activity: Sit: 2-4 hrs. per day
• Motion: Bend: Up to 1/3 of time
• Use of Hands/Feet: Both Feet - Precise Motor Function (Or Fine Manipulation)
• Weight Lifted/Force Exerted: Up to 10 pounds: 1/3 or more of time

WORK ENVIRONMENT

• Mental and Emotional Requirements: Independent discretion/decision making.
• Mental and Emotional Requirements: Makes decisions under pressure.
• Mental and Emotional Requirements: Manages stress appropriately.
• Mental and Emotional Requirements: Works with others effectively.

It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law or regulation. Be aware that none of the questions are intended to imply illegal preferences or discrimination based on non-job-related information.

The position is expected to stay open until the posted close date. Please submit your application as soon as possible as the posting is subject to close at any time once a sufficient pool of qualified applicants is obtained.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of attendance at or graduation from an educational institution. You will not be penalized for redacting or removing this information.

Here, you matter. As a Children's Hospital Colorado team member, you will receive a competitive pay and benefits package designed to take care of your needs that includes base pay, incentives, paid time off, medical/dental/vision insurance, company provided life and disability insurance, paid parental leave, 403b employer match (retirement savings), a robust wellness program, and access to professional development tools, including an education benefit to help you advance your career.

As part of our Total Rewards package, Children's Colorado offers an annual employee bonus program that rewards eligible team members based on organizational performance. If organizational goals are met for the year, the bonus is paid out the following April.

Children's Colorado delivers annual base pay increases to eligible team members based on their performance over the previous year.