Marketing Content Specialist

We are looking for a new Content Marketing Coordinator to join Axway's family. In this role, you will effectively function as a brand journalist, developing written, video, and social media content that educates prospects, supports customers, and enhances Axway's external positioning in the enterprise technology market.

As Content Marketing Coordinator, you would be primarily responsible for the day-to-day administration of the Axway blog, also supporting Axway's presence on social media, including video (YouTube). The ideal candidate has demonstrated writing and communication skills, and they craft compelling content with their audience always top of mind. Much like a journalist, this person is a fast learner and synthesizes research and interviews to become an "expert for a day" on the topic in question, then distills that information through an engaging story. Exhibiting strong writing skills and an ability to synthesize complex topics are critical to this position.You'll work with a dynamic international team spread throughout the Americas, EMEA, and APAC, and ultimately support Axway's product management teams in bringing innovative B2B software to the market worldwide

Learn more:

Axway portfolio: https://www.axway.com/en/products
• Blog: https://blog.axway.com
• YouTube channel: https://www.youtube.com/axwaysoftware
• LinkedIn page: https://www.linkedin.com/company/axway

• Write business-level, product-related, and thought leadership materials (primarily blog articles and videos, but this can expand to include lead magnets such as flyers, whitepapers, case studies, and other digital content) to strengthen Axway's position as a leader in enterprise technology.
• Manage day-to-day administration of the Axway Blog. Work with the content marketing team, writers, and subject matter experts, publishing articles via Wordpress and maintaining regular updates to refresh key content and optimize for SEO.

• Edit, proofread, and improve posts; an eye to detail is essential.

• Shoot and edit video as needed - much video recording is done remotely via a self-recording or live recording platform, and the content team drives their production and finalizes them for publication.
• Develop social copy and videos and help manage content distribution to social channels to promote Axway messaging and increase web traffic.
• Assist in other SEO and content projects as needed, to include possible internal communications projects designed to connect employees at Axway's locations around the world.

• Bachelor's degree in communications, marketing, IT, technical writing, or a related field.
• 2+ years of experience in content marketing, multimedia journalism, PR & communications, or similar role, ideally within the B2B technology sector.
• Strong writing skills and storytelling ability, ideally with a solid grasp of SEO and social media.
• Familiarity with Wordpress, Drupal, and social media content planning platforms is helpful.
• Video editing skills, preferably familiar with Adobe Premiere. Digital animation/design skills are a plus but not required.

• Curiosity for B2B markets, industry trends, and the IT ecosystem.
• French is not required, but it would be a perk given the company's French origins and continued transatlantic presence.
• Knowledge of the enterprise integration software industry is not a requirement, but plus if you have it.

Company Overview

At Axway, we're more than a company-we're a pioneer. For 25 years, we've been empowering organizations to achieve digital transformation and unlock innovation. With a presence in 100 countries, 11,000+ customers, and a global team of over 1,400+ passionate professionals, Axway is driving the future of enterprise integration.

We're on a mission to a be the leaderin our space, empowering our customers withsecure, mission-critical softwareto manage and deliver impactful business outcomes from all theirdigital business interactions.

Why Axway?

We believe in the power of togetherness. When you're part of Axway, you're part of a culturally rich and globally connected community that thrives on exchanging ideas and tackling challenges head-on. Whether working remotely or onsite, you'll find camaraderie, collaboration, and the support of leadership to inspire you daily.

Here, you'll grow, innovate, and succeed because we're better together. Each step forward in your personal journey is one we take as a team. Join us, and let's accomplish extraordinary things together.

Axway is a proud member of 74Software. Learn more about how Axway is transforming the future:https://www.axway.com/en.

Ready to shape the future? Let's get started-because at Axway, together, we can. Together, we will.