Associate Product Manager - Tape Measures

WE CREATE EMPOWERED LEADERS! At Milwaukee Tool we firmly believe that our People and our Culture are the secrets to our success -- so we give you unlimited access to everything you need to develop disruptive new technologies and solutions on our Product Marketing Team.

Our Product Marketing Team is responsible for working directly with users and engineering teams to grow products and product lines through the administration and coordination of a variety of marketing functions and projects; all while maintaining a cooperative relationship with internal and external stakeholders. Our team works directly with end users through interviews, job site visits and field testing, allowing us to understand the work they do day-in and day-out so we can make solutions that help them stay safe and productive. We research, develop, and commercialize disruptive new products to meet company growth goals by participating and interacting with various cross functional teams and departments, owning a product from cradle to grave.

Behind our doors you'll be empowered every day to own it, drive it, and do what it takes to create and market the biggest breakthroughs in the industry. Meanwhile, you'll have the support and resources of the fastest-growing brand in the construction industry to make it happen.

Your Role on Our Team:

As the Associate Product Manager, you will help to grow the assigned products or product lines through the administration and coordination of a variety of marketing functions and projects while maintaining a cooperative relationship with internal and external customers.

You'll be DISRUPTIVE through these duties and responsibilities:

CORE FUNCTION: Market Strategy

• Grow and manage assigned products, product lines and projects within the category.
• Write and submit appropriate documentation to initiate new product efforts.
• Recommend strategies for the profitable management of assigned products or lines including product positioning, pricing, forecasting, cost reductions, product updates and/or obsolescence.
• Assist in the development of 3-year product line plans.

CORE FUNCTION: Market Analysis

• Maintain an up-to-date database of competitive & market information including product catalogs, price lists, current promotions, new product introductions and regulatory issues

CORE FUNCTION: Market Research

• Attend trade shows, seminars, and other industry events as necessary to stay abreast of market and industry trends.
• Conduct secondary market research and competitive analysis through data collection from numerous sources including the web, competitive literature, trade journals, trade associations and industry data, internal sales data, and financial reports.
• Research, recommend, and launch new products to meet company growth goals by participating and interacting with various cross functional teams and departments.
• Make recommendations for primary research including surveys and focus groups.

CORE FUNCTION: Collaboration

• Work closely with strong, technical project leaders and engineers.
• Work closely with advertising and channel management to recommend appropriate programs and promotions to achieve a successful new product launch and overall product line growth.
• Interact with distributors, field sales and end-users to seek opportunities for new products, packaging, merchandising and their successful placement within channels of distribution

CORE FUNCTION: Administration

• Provide sales training as appropriate to effectively convey new product features and benefits.
• Draft launch materials for assigned products including product sell sheets, bulletins, product specific merchandising, web site copy and various sales support materials as needed.
• Perform end user interviews, job site visits and field testing. Provide customer input throughout the new product development process.
• Write and submit appropriate documentation to initiate new product efforts
• Support the activities of the Product or Senior Product Manager including financial and competitive analysis
• Performs other duties assigned.

The TOOLS you'll bring with you:

• Bachelor's degree in Marketing, Business Administration or related area
• A minimum of 3-5 years experience in Marketing/Sales roles(s)

Other TOOLS we prefer you to have:

• Willingness to travel 25-30% of the time
• Proficiency in PC skills including MS Office and Internet usage is required

We provide these great perks and benefits:

• Robust health, dental and vision insurance plans
• Generous 401 (K) savings plan
• Education assistance
• On-site wellness, fitness center, food, and coffee service
• And many more, check out our benefits site HERE.

Milwaukee Electric Tool Corporation ("Milwaukee Tool") is an equal opportunity and affirmative action employer seeking to employ and advance in employment qualified persons without discrimination and to not allow harassment of any employee or applicant because of race, ethnicity, color, religion, sex, sexual orientation, gender identity, genetic characteristics, physical or mental disability, national origin, age, status as a protected veteran, and any other status protected by local, state, or federal law.