Healthcare Solutions Marketing Manager

CONMED Corporation
life insurance, long term disability, tuition assistance, 401(k)
United States, Florida, Largo
11311 Concept Boulevard (Show on map)
Feb 17, 2025
Healthcare Solutions Marketing is a transformative leader responsible for crafting and implementing strategic marketing initiatives that support enterprise-level sales objectives within the healthcare and medical device industry. By leveraging expertise in enterprise solutions, value-based care, and digital transformation, this role will position the organization as an innovative leader. With a focus on collaboration, outcome-driven marketing, and impactful messaging, this individual will empower sales teams and address key challenges in healthcare systems. The ideal candidate will bring a proven track record of developing forward-thinking strategies, enabling sales teams, and driving growth in a competitive, rapidly evolving healthcare landscape. Key Responsibilities Strategic Marketing Leadership Develop and execute integrated marketing strategies that align with the goals of the Corporate & National Accounts Team and enterprise sales objectives. Use insights into healthcare trends, such as patient-centric care and digital health, to differentiate and position the organization as a trusted partner. Partner across teams (Sales, Product Development, Customer Experience) to ensure seamless integration of marketing initiatives into broader business objectives. Enterprise & Solutions Marketing Promote outcome-focused solutions that address clinical and operational challenges in key healthcare settings (e.g., Acute, Academic, Surgery Center, Physician Office, Government). Drive innovative marketing for Integrated Delivery Networks (IDNs) and Group Purchasing Organizations (GPOs) by focusing on portfolio solutions and contract maximization. Elevate clinical and operational outcomes, such as improved patient outcomes, safety, and process efficiency, through targeted solution marketing. Sales Enablement Develop impactful tools, presentations, and campaigns that enhance the sales team's ability to engage and retain corporate and national accounts. Introduce innovative, interactive resources, such as scenario-based sales aids, that resonate with executive audiences and decision-makers. Establish clear KPIs to measure the success of marketing initiatives in driving sales growth and customer engagement. Thought Leadership & Brand Differentiation Represent the organization as a thought leader at industry events, webinars, and conferences. Build and execute a content strategy that highlights innovations and the value proposition of the company's healthcare solutions through case studies, whitepapers, and digital platforms. Foster partnerships with stakeholders in the design and build community to promote connected care solutions in new construction projects. Team Leadership & Operational Excellence Develop and mentor a high-performing marketing team, promoting professional growth and purpose-driven work. Leverage a strong network of marketing professionals, designers, and advisors to enhance campaign effectiveness and execution. Optimize marketing budgets and allocate resources to ensure maximum ROI and business impact. Product, Clinical & Market Expertise Retain and continuously deepen knowledge of products, their applications, and their impact on healthcare providers and patients, while effectively communicating this knowledge to both internal teams and external partners. Utilize market insights to craft and execute innovative marketing strategies that position CONMED's products as leaders in the healthcare industry. Work closely with internal teams to identify emerging technologies and adapt business strategies, ensuring alignment with evolving market demands and opportunities. Qualifications Education and Experience Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred. 8-10+ years of progressive marketing leadership experience, with at least 5 years in healthcare or medical device marketing. Demonstrated success in enterprise marketing, sales enablement, and driving large-scale growth initiatives. Skills and Competencies In-depth knowledge of the healthcare ecosystem, including IDNs, GPOs, and regulatory requirements. Expertise in crafting value propositions, executive messaging, and solutions-focused marketing strategies. Proven ability to lead cross-functional teams, navigate complex projects, and influence stakeholders at all levels. Strong analytical skills with a focus on using data to inform decision-making and evaluate marketing performance. Proficiency in CRM platforms, marketing automation tools, and digital analytics. Disclosure as required by state law, the annual salary range for this position is $91,910 -$144,130. This is CONMED's good faith belief at the time of this posting. This role is not open to employer-based sponsorship. Benefits: CONMED offers a wide array of benefits to fit your unique needs. Visit our Benefits Page for more information. Competitive compensation Excellent healthcare including medical, dental, vision and prescription coverage Short & long term disability plus life insurance -- cost paid fully by CONMED Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period Employee Stock Purchase Plan -- allows stock purchases at discounted price Tuition assistance for undergraduate and graduate level courses Know someone at CONMED? Have them submit you as a referral before applying for this position to be eligible for our Employee Referral Program incentives! CONMED is an Equal Opportunity Employer & an Affirmative Action Employer. CONMED is a strong advocate of workforce diversity. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, disability, citizenship status, or veteran status. The Know Your Rights: Workplace Discrimination is Illegal Poster and Pay Transparency Nondiscrimination Provision reaffirm this commitment. Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. If you feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at 800-929-7176 option #5.