Principal Product Manager, GenAI, Brand Experiences

Adobe Inc.
United States, California, San Jose
345 Park Avenue (Show on map)
Feb 12, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! *The Opportunity* We are building a groundbreaking GenAI product that enables businesses to create hyperpersonalized, immersive customer experiences. Our mission is to help brands drive deeper engagement, strengthen customer loyalty, and increase conversion rates through AIpowered personalization. We're seeking an AI Product Manager to join this innovative initiative and shape the future of AI-driven customer experiences. What You'll Do * Drive product strategy and execution for our GenAI product, including defining key technical requirements and making informed tradeoffs between model capabilities and user needs * Partner with engineers to evaluate and integrate foundational models, design prompt engineering strategies, and optimize model performance metrics while managing computational costs * Design and implement comprehensive evaluation frameworks for GenAI models, including automated testing pipelines and human evaluation protocols * Lead sprint planning and backlog prioritization with a deep understanding of LLM technical constraints, ensuring efficient resource allocation across model training, fine-tuning, and deployment * Write detailed technical specifications and user stories that effectively bridge business requirements with engineering implementation needs * Analyze product metrics, model performance data, and user feedback to continuously improve product capabilities and user experience * Stay at the cutting edge of GenAI technologies through hands-on experimentation with emerging tools and platforms (e.g., Replit, Vercel v0) What's Great About the Role * Work at the forefront of AI innovation with access to cutting-edge technologies and research * Collaborate with world-class AI researchers and engineers to solve complex technical challenges * Drive significant business impact through AI-powered solutions that transform how brands deliver digital experiences Formula for Success * 8+ years of product management experience, with at least 1 year focused on building GenAI/ML products * Strong technical background with demonstrated ability to discuss model architectures, prompt engineering strategies, and ML infrastructure with engineering teams * Experience designing and implementing evaluation frameworks for GenAI models, including both automated and human evaluation methods * Active engagement with the latest GenAI technologies and development tools, with hands-on experience building and deploying AI applications * Proven track record of translating complex technical capabilities and limitations into clear product requirements and feature specifications * Excellent communication skills to translate complex technical concepts for diverse audiences * Experience leading agile development processes and managing product backlogs in a fast-paced environment * Understanding of AI ethics, bias mitigation, and responsible AI development practices Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $145,100 -- $273,200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.