New 
Director, Segment Go-to-Market (GTM) Product Marketing
 Microsoft | |
 United States, Texas, Irving | |
| 7000 State Highway 161 (Show on map) | |
 Jan 22, 2025 | |
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OverviewThe Americas Sales Enablement & Operations (SE&O) focuses on B2B customer engagement by developing and executing go-to-market programs, marketing campaigns, and a field operating model. This ensures consistent, measurable execution and landing of priorities. The Account Team Unit (ATU) Sales Enablement team, which is part of the SE&O organization, accelerates revenue growth, boosts field agility, and delivers results with our field sellers by deepening our partnership with key stakeholders across our Americas ATU, Sale Excellence, and Commercial Executives. We will be focused on driving alignment across processes and tools, leading with a cross-solution approach to optimize pipelines, ensuring effective communication and flawless execution, and leveraging insights to drive data-driven decision-making We're looking to hire a Director of Segment Go-to-Market (GTM) Product Marketing to manage and grow customer adoption at scale driven by deep industry domain, product truth, and partnership. If you are a highly driven, motivated marketing or sales individual, come join our Go-to-Market (GTM) team. You will be a thought leader, tracking success criteria and driving performance metrics. You will work with emerging technology, create alignment and action across teams, move roadblocks and simplify complex concepts, and truly be inspired by big challenges. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesProduct AdvocacyServes as the main product spokesperson for Account Executives and technology specialists. Uses product, industry, market, and technical knowledge to develop competitive strategies, position value propositions, and tailor messaging for both internal and external audiences. Provides sales guidance and shares expertise with partnersBusiness ManagementDevelops and tracks business strategy for sustainable growth. Accountable for scorecard metrics and KPIs. Aligns with key stakeholders on strategic priorities and delivers data-driven insights. Identifies areas for adjustment to drive greater impact.Go-to-Market (GTM) Strategy, Planning, and DeliveryDevelops and executes strategic GTM plans for assigned business lines, collaborating across sales, marketing, consulting, customer success, and partner functions. Defines and analyzes KPIs, aligns investments, and monitors growth opportunities. Drives competitive strategies and manages stakeholders to achieve market share gains and growth plans. Field EnablementCollaborates with sales to develop and implement sales programs, ensuring alignment with business results. Provides leadership and resources to equip the team and partners for success, addressing any issues that ariseBusiness DevelopmentSupports the creation and pursuit of growth opportunities across products/services for Account Executive teams. Develops strategies to maximize performance and builds relationships with stakeholders to drive strategic impact and increase market share for Microsoft and partnersOtherEmbody our Culture and Values | |