New 
Segment Go to Market Manager
 Microsoft | |
 United States, Texas, Irving | |
| 7000 State Highway 161 (Show on map) | |
 Jan 22, 2025 | |
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OverviewThe Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft's Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale. Dynamics 365 is an exciting area of growth and innovation in Microsoft's business. Our business applications allow us to drive customer outcomes through an industry lens. With our industry leading technology paired with customer centricity and a growing sales force, we're able to flank the competition to take share and win market making deals. We're looking for a Segment Go to Market Manager highly driven, motivated marketing and people leader to join our Go-to-Market (GTM) team. This role requires someone who thrives leading a virtual team, acts as a thought leader, develops marketing strategy, and tracks success criteria and performance metrics. It is required a close collaboration with our channel team to scale our GTM thru Partners and Distributors, as well as with the central marketing organization to ensure that our execution is driving the expected business outcome. They will work with emergent technology, excel at creating alignment and action across teams, moving roadblocks and simplifying complex concepts, truly lives for big challenges, and is not afraid to take thoughtful risks working in deep partnership with the field, Corp, and cross-functional marketing team. To be successful in the role you should be a thoughtful, curious and engaging program execution leader who drives results through business impact. This role is flexible in that you can work up to up to 100% from home. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities Product Advocacy Acts as a primary product spokesperson and evangelist for a Product Manager-owned portfolio. Leverages product, industry, market, and competitive knowledge as well as technical expertise to develop localized competitive strategy, position the value proposition, and tailor messaging to both internal (e.g., sales and marketing readiness) and external audiences (e.g., partners and customers). Ensures sales have the required readiness and resources (e.g., marketing resources, support materials) in customer engagements. Business ManagementOwns accountability for defined scorecard metrics and key performance indicators (KPIs) for a product/service. Plans and executes business strategy in the highest priority areas and/or where the most impact can be had for the line of business. Partners with relevant senior leadership team(s) as required to ensure alignment with area/subsidiary goals and drives business priorities. Considers relevant individual product-level portfolio share (e.g., compete), revenue, and scorecard information and identifies insights that may impact marketing and business planning decision-making. Tracks the efficacy of plans to achieve growth targets. Aligns with the rhythm of the business (ROB) cadence with corporate (e.g., global sales, marketing, and operations [GSMO], the business group, engineering) to provide visibility and report data-driven insights on execution and performance in the area/ subsidiary. Leverages understanding of customer/partner pain points, and identifies areas for adjustments or corrective action to drive greater impact. Adapts and cascades information based on changing priorities. Identifies and shares best practices to enable successful performance across groups. Go-to-Market (GTM) Strategy, Planning, and Delivery Contributes to the creation of strategic go-to-market (GTM) plans, for initiatives, across sales, marketing, consulting, customer success, and partner functions. Guides and supports one commercial partner (OCP) in recruiting and enabling partners to achieve target capacity and quality. Aligns with subsidiary scorecard metrics, targets, and attainment strategies. Helps define and analyze key performance indicators (KPIs) to measure the success of the business. Supports a functional team in understanding and executing GTM strategy. Executes near-term growth plans and contributes to competitive strategies to drive target market share gains. Interacts with defined stakeholders to drive the local product marketing growth strategy. Assesses activity and impact across strategy plans. Field Enablement In collaboration with sales partners (e.g., sales excellence), serves as an orchestrator between the Business Group (BG) Lead and the area/subsidiary to land sales programs with clarity, and ensure the channel and sellers are equipped with the knowledge, skills, and resources to sell. Executes packaged sales plays for sellers. Business Development Contributes to the definition and implementation of competitive strategy and white-space growth opportunities for sellers within a product line/segment. Supports three-horizon business development planning (e.g., short-, medium-, and long-term growth). Leverages understanding of the unique regional market to support the development of growth opportunities beyond the global model. Coordinates with key stakeholders to scale and pitch solutions to win market share. Specialty Responsibilities Contributes to a pipeline of feedback from sales to supply chain, and supports forecasts for supply needs in the near term. Fosters alignment and ensures landing for large/unique hardware or capacity needs.*Partners with engineering to support capacity forecasting and calibrates with technical sales and the customer success unit (CSU). Leverages competitive knowledge to support local capacity and service forecasts. Liaises with sales teams to support pipeline and sales enablement. Understands how to enter engagements into the system. * Other * Embody our culture and values | |