Coordinator I Brand Marketing Programs

Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and producers to join our Local program which celebrates not only local foods, but the preservation of farmland, local traditions and local jobs. The connection we have to the source of our fresh foods is core to the way we do business, becoming the first major supermarket in the United States to document that all its seafood products were sustainably harvested.

Hannaford offers a flexible work environment, with a hybrid work expectation for Home Office based positions of being physically present in the Scarborough Home Office 3 days a week. This expectation serves to nourish our culture, showcase care through flexibility, and strengthen our partnerships.

This role focuses primarily on supporting the Brand Marketing team in the execution of Hannaford's brand programs (such as Hannaford to Go, Time Savers, Private Brands, etc.). It will be instrumental in supporting the execution of marketing initiatives, cross-functional and retail communication, and light strategy development while maintaining a comprehensive marketing materials guide. The ideal candidate is a proactive team player with excellent organizational and communication skills, a passion for brand development, and the ability to thrive in a fast-paced environment.

Primary Duties and Responsibilities:

Execution Support:

• Assist in the implementation of marketing campaigns and initiatives across multiple channels.

• Coordinate project brief entry, timelines, deliverables, and approvals to ensure seamless execution of marketing projects.

• Collaborates with Merchandising, Category Managers, Marketing, Store Communication, vendors, suppliers, and agencies to deliver on all brand plan elements with excellence, aligning on campaign goals and deliverables while meeting timelines and budgets.

Communication:

• Serve as a liaison between the brand marketing team and retail and home office partners to ensure consistent messaging and branding.

• Develop and distribute retail communication materials, including promotional guides, product information, and campaign updates.

• Address retail inquiries and provide timely solutions to marketing-related requests.

Strategy Development:

• Assist with market research and analyze trends to support the development of strategic initiatives.

• Participates in key brainstorming, strategy, and planning sessions and contribute ideas for marketing campaigns and strategies.

• May develop strategic briefs in support of Brand Marketing plans

Marketing Materials Guide/Maintenance:

• Maintain and update a comprehensive marketing materials guide to ensure all assets are current, organized, and accessible.

• Maintain sign/compliance templates with vendor partner. Develop new signs as needed.

• Coordinate with the design team to refresh outdated materials as needed.

• Ensure adherence to brand guidelines across all marketing materials.

Qualifications and Experience:

• Bachelor's degree in marketing, Communications, or a related field.

• 1-3 years of experience in marketing, preferably in a coordinator or support role.

• Strong organizational skills and attention to detail.

• Excellent written and verbal communication skills.

• Proficiency in Microsoft Office Suite

• Basic knowledge of digital marketing and retail environments is preferred.

Skills and Abilities:

• Ability to work independently and maintain confidentiality of information and records

• Superior organizational skills, attention to detail and follow-up skills

• Fast and accurate decision-making; Self-motivated

• Ability to develop and maintain great working relationships with team, key vendor partners, and many levels of retail

• Ability to fully understand core business strategies and brand building objectives

The Pay Range for this position is $23.58-$35.37

Hannaford provides equal opportunity in employment to all associates and applicants for employment without regard to race, religion, color, sex (including pregnancy, childbirth and related conditions), age, veteran status, national origin, sexual orientation, gender identity and gender expression, disability, or any other characteristic protected by law.