Senior Director Digital Experience UX & Optimization

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

As the Senior Director of Digital Experiences UX & Optimization, you will lead the creative visionanduser experiencestrategyforVisa.com, Visa mobile applications and other digital properties. Your role will be instrumental in driving the designandinnovation efforts that shape the future of Visa'sdigitallandscape, ensuring all user interactions are intuitive, engaging,andin line with Visa's brandandbusiness objectives. You will overseeandbuild a team of designers,researchers,data scientists andinnovators to create a cohesiveandforward-thinking and data-drivendigitalexperience.

In the near-term, this individual will oversee a highly strategic effort to reimagine the currentVisa.comdigital ecosystem and evolve it into a customer-obsessed, personalized experience that complements sales motions and delivers targeted customer experiences that drive commercial outcomes. This team member will also support the development of an advanced digital analytics practice to identify and report on meaningful performance metrics across Visa's digital properties, and infuse an experimentation mindset into our digital practice to foster innovation.

As a key member of the Digital Experiences & Capabilities (DXC) leadership team, the selected candidate will partner closely with MarTech, Data and Operations counterparts on the team, as well as partner cross-functional with key leaders across Global Marketing (Product/B2B Marketing, Global Brand Strategy & Development, Content, Sponsorships, Insights & Analytics) and cross-functional teams, including Technology, Communications, Talent Acquisition, Product, Legal and Sourcing. To drive relevance worldwide, this individual will also partner with Digital team members across all regional marketing teams to capture regional requirements and deliver a global platform that services needs worldwide.

This position will report into the Visa President, Digital Experiences & Capabilities.

Responsibilities

User Experience (UX)Strategy

• Developandexecute a comprehensive UXstrategyacrossVisa.com, Visa Apps,andotherdigitalproperties.

• Conduct userresearchandusability studies to inform design decisions.

• Ensure alldigitalexperiencesare user-centricandmeet accessibility standards.

Design Leadership

• Lead the design team in creating innovative, high-qualitydigitalexperiences.

• Oversee the visual design, interaction design,andinformation architecture for alldigitalproducts.

• Ensure design consistencyandbrand alignment across alldigitaltouchpoints.

Editorial Strategy

• Establish an editorial vision and principles for Visa's digital properties.

• Partner with Marketing functions (including Brand and Product/B2B) and Communications to manage cross-functional editorial calendar of digital content that is aligned with corporate and regional priorities.

InnovationandEmerging Technologies

• Identifyandintegrate emerging technologiesandtrends into Visa'sdigitalexperiences.

• Foster a culture of innovation within the design team.

• Collaborate with internalandexternal partners to explore new design possibilities.

CollaborationandCross-Functional Leadership

• Work closely with Marketing, Technology, Product,andRegional teams to ensure alignment with business goals.

• Lead a high-performing team, providing mentorshipandguidance on industry best practices.

• Influenceseniorleadership by presenting strategicrecommendationsanddesign innovations.

GovernanceandBest Practices

• Establish governance frameworks for design initiatives.

• Developandmaintain design guidelinesandbest practices.

• Drive enablementandtraining programs for internal teams.

MetricsandPerformance

• Defineandmonitor key performance indicators (KPIs) for user experienceanddesign.

• Use dataandanalytics to continuously improvedigitalexperiences.

• Report on UXanddesign performance toseniorleadership.

Collaboration and Leadership

• Work closely with Marketing, Technology and Regional leaders.

• Lead a high-performing team, providing mentorship and guidance and industry best practices.

• Influence senior leadership by presenting strategic recommendations.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Basic Qualifications

-12 or more years of work experience with a Bachelor's Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA/JD/MD), or a minimum of 5 years of work experience with a PhD

-Prior work experience in digital experience leadership and transformation .

Preferred Qualifications

-15 or more years of experience with a Bachelor's Degree or 12 years of

experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with

9+ years of experience

-Prior relevant experience leading a large-scale digital transformation effort,

including proven expertise in UI/UX, web content and design, analytics and

change management. Track record of success in developing and

implementing successful digital marketing campaigns and transformation.

-In-depth understanding of Card / Payments Marketing fundamentals.

-Strong digital acumen, outcomes-driven, and ability to use data to prove what

is -or isn't-working.

-Demonstrated ability to structure, manage, and coordinate complex cross-

enterprise projects and processes with multiple stakeholders and execute on a

strategy to drive action. Comfortable operating in white space.

-Global sensibilities and empathetic outlook to work well with other markets

and cultures around the world.

-A strong public speaker, comfortable and poised in front of large groups with

the ability to clearly communicate compelling messages up, down, and across

the organization.

-Advanced level of Excel, Word, Outlook, PowerPoint and Design tools (e.g.,

Figma)

-Ability to work effectively in a fast-paced, dynamic environment.

-Extremely organized with quick follow through and a bias towards action.

-Strong working relationships with and management of external agency

partners.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 200,000.00 to 275,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.