Senior Manager, Product Marketing (Corporate B2B)

About EAB

Seramount, part of EAB, is a leading talent services firm that helps HR and DEI leaders prepare for the workplace of tomorrow. We have over four decades of experience creating employee-centric strategies that align with business outcomes for our 600 partner organizations globally. By combining data-driven insights, expert advisory, and innovative technology, we help unlock what's possible with a truly engaged workforce.

At EAB and Seramount, we serve not only our partner institutions and organizations but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our careers page.

The Role in Brief:

Senior Manager, Product Marketing (Corporate B2B)

Forage, Seramount's talent-sourcing platform, connects early-career candidates with employers through virtual job experiences, bridging the gap between college and career. Seramount is seeking a Senior Manager, Product Marketing to drive Forage's growth by developing and executing go-to-market strategies that position the platform effectively, communicate its unique value, generate demand, and accelerate business success.

The position may be based in Washington, DC; Richmond, VA; or is open to remote employment within the continental United States.

Primary Responsibilities:

* Product messaging and positioning - Develop product positioning, value proposition, and industry narrative that resonates with customer challenges and differentiates our product from its competitors.

* Market, customer, and competitive analysis - Fully understand the Forage buyer and personas, industry and market trends, and the other competitive products in the space. Ability to translate technical features into customer benefits, familiarity with competitive products, and market research.

* Sales enablement - Partner with sales teams to create compelling enablement assets such as training decks, FAQs, ROI calculators, case studies, one-pagers, and demos to effectively sell our products and help close deals that are in pipeline.

* Marketing content development and calendar management - Develop and manage a comprehensive marketing content calendar. Conceptualize and craft compelling marketing materials-including blogs, infographics, webinars, insights papers, and case studies-tailored for multiple channels such as email, web copy, conferences, and presentation decks. Coordinate content planning and creation to support in-person and virtual executive roundtables, ensuring materials align with event themes and resonate with target audiences.

* Data analytics - Use performance metrics to refine content strategies, identifying opportunities for improvement and innovation in partnership with digital and demand generation teams

* Stakeholder management - Work closely with cross-functional teams to align on messaging, positioning, and goals. Build consensus, alignment, and engagement inside and outside of marketing team.

Basic Qualifications:

• Bachelor's degree or equivalent experience
• 3 - 4+ years of producing B2B content or equivalent B2B experience, preferably within the SaaS or technology industry
• Strong communicator and writer with the ability to clearly express complex ideas and adapt language, format, and style for various mediums and audiences
• Ability to analyze data and extract insights to tailor messaging and iterate strategy
• Experience developing sales enablement tools including sales decks, ROI calculators, and demos
• Strong design skills in tools such as PowerPoint and Canva
• Strong collaboration skills and receptivity to feedback from internal stakeholders
• Ability to ideate, strategize, and take ownership/manage projects from beginning to end
• Adaptability in a fast-paced technology environment with a passion for innovation
• Ability to travel to industry conferences/work related events (about four times a year)
• Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's DE&I Promise

Ideal Qualifications:

• Experience with HR technology products, platforms, or services
• Experience with account-based marketing (ABM), including the ability to develop and execute targeted campaigns tailored to high-value accounts

If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for this role is $55,000 - $80,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, including, without limitation, individual and organizational performance.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

Benefits kick in day one; learn more at eab.com/careers/benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.