Spotfire Field and Customer Marketing Manager

About Spotfire:

Spotfire is the leader in visual data science - going beyond basic rearview dashboards to offer a single visual analytics platform for data exploration and real-time decisions. Backed by point-and-click, no-code data science, Spotfire allows even the non-developer to analyze both data-at-rest and data-in-motion, together, for faster time-to-insight and better business outcomes. As a newly independent business unit within Cloud Software Group, we are investing in growth and extraordinary talent.

About This Team:

We are building an exceptional team to fuel Spotfire's growth, and we're seeking a results-driven Field and Customer Marketing Manager to join our dynamic marketing team. In this pivotal role, you will be responsible for expanding sales opportunities, enhancing customer retention, and cultivating Spotfire advocates.

You will collaborate closely with Spotfire Direct Sales, Technical Teams, Product Management, and the Customer Success organization to drive revenue growth through strategic field and customer marketing initiatives. This role demands a proactive individual who thrives in a bold, fast-paced, values-driven environment.

Reporting directly to the Head of Marketing for Spotfire, you will be instrumental in shaping the next phase of Spotfire's growth journey.

Key Responsibilities:

• Develop and execute Account-Based Marketing (ABM) strategies to identify and engage high-value targets, driving new business and growth opportunities.

• Collaborate with sales teams in the field to support their efforts, providing them with tailored marketing materials, insights, and strategies to close deals effectively.

• Create and manage customer marketing programs designed to drive engagement, retention, and advocacy, ensuring customers are continually finding value in Spotfire's offerings.

• Build and nurture strong relationships with key customers, leveraging their success stories to enhance brand reputation and generate new business leads.

• Design and implement targeted marketing campaigns and events that align with sales objectives, fostering collaboration between marketing and sales teams.

• Develop and manage programs aimed at identifying and developing Spotfire champions, turning satisfied customers into enthusiastic advocates.

• Work closely with cross-functional teams to ensure marketing strategies are aligned with overall business objectives and effectively executed.

Qualifications and Requirements:

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.

• Proven experience (5+ years) in Marketing, preferably within the technology or software industry.

• Strong understanding of B2B marketing principles and strategies, with a focus on field marketing and regional promotion.

• Excellent interpersonal and communication skills, both written and verbal.

• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

• Proficiency in marketing tools and software, including CRM systems and analytics platforms.

• Familiarity with data analytics, business intelligence, or related software is highly desirable.

• Willingness to travel to attend events and engage with customers within the assigned region.

• Creative thinking and problem-solving skills, with a results-driven mindset.

About Us:

Citrix and TIBCO recently merged to create Cloud Software Group, now one of the world's largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done - from anywhere. Members of our team will tell you that we value diverse lived experiences, passion for technology, and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at (800) 424-8749, HR directly via (954) 229-6896 or email at AskHR@cloud.com for assistance.