New 
Senior Account Based Marketing Business Lead
 Microsoft | |
relocation assistance
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 United States, Texas, Irving | |
| 7000 State Highway 161 (Show on map) | |
 Nov 26, 2024 | |
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OverviewJoin a team at the forefront of leading the industry in AI at Work! As a Senior Account Based Marketing Business Lead, you will own the end-to-end view of Mainstream Solution Plays, from targeting to execution, leveraging the power of Copilot to drive innovation and efficiency. You will be the driving force behind the yearly and quarterly alignment of Connected Sales & Marketing (CS&M) plans with Integrated Marketing strategies, ensuring seamless integration and impactful execution. With a consistent pulse on the business, you will act as the leader on performance, defining strategy and surfacing key insights and areas of course correction or acceleration. Your role will ensure that the voice of sales and the customer is communicated effectively and aligned with our Integrated Marketing and Go-To-Market (GTM) Teams. This role is flexible in that you can work up to 100% from home. This role is in the United States. Relocation assistance is not provided. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesBusiness Strategy, Targeting, & Optimization: Own an end-to-end view of Mainstream Solution Plays from targeting to sales signals. Oversee yearly and quarterly alignment of Connected Sales & Marketing priorities with Integrated Marketing plans. Own paid media briefing, prioritization, and alignment to sales priorities with the goal of being responsible stewards of Microsoft Customer and Partner Solutions (MCAPs) investment. Commercial Solution Area Alignment: Establish partnerships and business relationships with Integrated Marketing, Product Marketing Group (PMG) GTM, Connected Sales & Marketing Leads, and the Global Demand Center (GDC) Capabilities team. Own relationships with GTM leads to ensure alignment on business performance and results, understanding product strategy changes, and ensuring marketing alignment from PMG through to MCAPs. Provide insights to Integrated Marketing leads on sales priorities and approve quarterly plans. Business Performance Accountability: Lead conversations in preparation for rhythm of the business (ROB) to provide actionable insights and drive execution of business impact. Lead the end-to-end narrative across the entire funnel and tell the cohesive story. Partner with key stakeholders to ensure the right insights are being shared in other monthly business reviews (MBRs). Participate in weekly analytics reviews, ensuring analysts provide clear data to inform quality insights. Navigate Solution Play reporting dashboards and get key metrics to hold teams accountable to targets and metrics. Identify improvement areas to develop new capabilities, scale work, and maximize business impact. Quality Signals Strategy: Ensure marketing requirements are clearly established, and strategies are implemented for delivering quantity and quality Highly Engaged and account-based marketing (ABM) recommendations signals. Provide the marketing inputs needed for modeling requirements per Solution Play. Work across models, analysts, Connected Sales and Marketing leads, and sales to understand what is working and not working with Highly Engaged Signals. Oversee Integrated Marketing plans to ensure outbound customer marketing, messaging, tactics, and timing align with the strategy of the play. Own the paid media relationship, understanding investment models, paid performance, audience reach, and account reach. Leverage data and insights. Other:Embody ourcultureandvalues | |