Product Manager, Cardiovascular Marketing

The Product Manager is responsible for driving the commercial and product marketing activities and requirements for the cardiovascular business. They serve as the primary commercial lead, with partnership and collaboration with other Bracco Medical Technologies (BMT) business groups. The Product Manager also provides value beyond the marketing function as the subject matter expert. This person is expected to routinely provide perspective on clinical, strategic, and organizational strategies on the modality product lines and the broader BMT product portfolio.

Primary Duties and Responsibilities:

The Product Manager is responsible for the commercial strategy and efforts surrounding the modality product lines and within the business group

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  Establish a product vision and shared set of priorities across the team which meets the most important needs of our global customers

  
  

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  Set the direction and translate the features and benefits of modality products into compelling selling and commercialization strategies for the global business

  
  

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  Develop go-to-market strategy, value proposition and key claims

  
  

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  Develop in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses, features, underlying technology, etc. to establish technical differentiation and feature/benefit statements.

  
  

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  Work closely with the sales team to understand the market landscape and develop compelling, value-based business cases to drive increased customer engagement and product sales

  
  

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  Create promotional materials, sales collateral and programs that support our value proposition and drive awareness, understanding, brand preference and loyalty

  
  

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  Champion the product cross-functionally with sales, customer service, supply chain, R&D, and quality

  
  

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  Foster relationships with KOLs and clinicians to better understand the product, competitors and how to best position our technology to address the needs of our customers

  
  

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  Develop and deliver sales and marketing presentations, training, and advanced level insight and analysis into our technologies to strengthen our sales teams' knowledge and ability to effectively partner with customers by understanding our customers' needs and highlighting the benefits and value of our products

  
  

Compensation & Total Rewards:

Estimated Starting Salary Range: $116,000 - $130,000

*Estimated Starting Salary Range is reflective of the range Bracco Medical Technologies reasonably expects to pay for the position. The range provided is based on salary and market data specific to the position.

Total Rewards:

• Paid Time Off, Company Holidays & Paid Family Leave - We provide PTO and Company Holidays to help you recharge, relax and do what's important to you, when it's important to you. Our 100% paid family leave options for parents, grandparents and eligible family members provide support for growing families as well.
• Achieve - Beyond competitive compensation, we offer options to help you plan for a financially secure future, including an annual incentive plan and 401k savings plan contributions.
• Live well - We offer comprehensive benefit options to help protect you along the way, including medical, dental, vision, and life insurance, employer HSA contributions, employee assistance program, short-term disability, etc.
• Evolve - Through structured on-the-job learning, workshops, seminars, and our tuition reimbursement program, you'll find many opportunities to grow, personally and professionally.
• Choose - You won't find "stuffy" here-whether your position requires a hybrid or in-the-office working arrangement. That means business casual for your attire and flexibility in your schedule, wherever possible.

Bracco Medical Technologies is an Affirmative Action/Equal Opportunity Employer. Bracco Medical Technologies desires priority referrals of protected veterans for all openings.