Senior Director, Marketing

Thank you for your interest in becoming part of the team at Legrand!

GENERAL PURPOSE:

We are seeking an experienced and dynamic Senior Director of Marketing to lead and integrate our marketing efforts across channel, product, communication, and creative marketing. In this high-impact role, you will be responsible for driving our marketing strategy and execution with a strong emphasis on customer intimacy, customer lifetime value (CLV), and advanced marketing automation techniques. You will be at the forefront of enhancing customer experiences by leveraging market and competitive intelligence as well as Voice of Customer (VOC) insights. This position requires a deep understanding of modern marketing technologies, data-driven decision-making, and cross-functional leadership. The Sr. Director - Marketing is a key collaborator with Sales Leadership, Digital Marketing, IT, and brand general managers.

DUTIES AND ACCOUNTABILITIES

Driving Growth

• Builds a tiered and tailored programming strategy that supports account segmentation and leverages mutual opportunities between customers and Legrand.
• Works closely with GMVPs influencing roadmaps with rigorous VOC research and insights, market intelligence, competitive intelligence, positioning and value propositions tailored to focus verticals and applications.
• Partners with Sales leadership on the unified funnel starting with lead generation all the way through to share of wallet expansion and customer retention. Executes with a digital tools and processes-first mindset optimizing conversion (quality) and investment (cost to serve).
• Measures the impact of partner programs to continually refine go-to-market programs.
• Establishes KPIs and dashboards to track performance.
• Develops framework for account management across channels to identify efficiencies and drive collaboration.
• Identifies and champions opportunities to drive revenue and effective engagement.
• Innovates and seeds innovation through defining and implementing effective processes, tools and automation.

Marketing Strategic Leadership

• Drives overall marketing strategy via a deep understanding of business goals, growth opportunities, market insights, VOC (internal & external) and understanding of path to market dynamics.
• Translates Division strategic growth objectives into specific marketing strategies.
• Continuously inspires and drives team to create, enhance and refresh content to increase value.
• Collaborates effectively with GMs, Sales, Digital Marketing and IT, and Legrand North America central marketing in the development of Go-To-Market actions, Branding, Channel Strategy, Market Requirements and Strategic Partnerships.
• Inspirational leader who understands and works the important relationship between culture and strategy.

Automation and Digitization

• Develops content strategy supported by identifying automation/digital tools, and processes to that drive tailored and measurable customer engagement with lowest cost to serve.
• Partners with our digital marketers to influence: legrandav.com. Aligns with LNCA to funnel content to other Legrand websites.
• Establishes automation capabilities across digital platforms that improve our marketing tactic effectiveness.
• Scales online content optimization strategy to serve multiple audiences.
• Expands marketing vehicles to build online communities.

Management

• Develops and implements goals, objectives, policies and procedures; analyzes and recommends. strategies to improve effectiveness of operation; evaluate reports, decisions, and results in relation to established goals.
• Democratizes information and champions sharing insights that drive action across Legrand AV.
• Effectively manages, develops, and inspires a team of direct and indirect reports. Monitors workloads, provides or arranges for back-up/additional resources as needed; strives to build a culture that matches and supports the customer intimacy strategy.
• Drives cross team collaboration to fuel innovation and continuous improvement.
• Responsible for all aspects of performance management including interviewing, training, performance evaluations, corrective action plans and recognition for direct reports.
• Provides effective, constructive and appropriate feedback and leadership to direct reports to foster positive, team atmosphere; ensures personal and professional development of direct reports.
• Manage budgets and provides guidance to each team monthly.
• Initiates and assists with the creation, development, and implementation of processes and procedures.
• Consistently supports compliance by maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, and adhering to applicable federal, state and local laws and regulations, and the Company's policies and procedures.
• Understand workplace hazards and take steps to proactively prevent and report hazards or injuries in the workplace. Cooperate in safety programs, initiatives, and investigations.
• Demonstrate our core values of Customers, People, Integrity, Teamwork, Continuous Learning & Improvement, and Empowerment & Accountability.

JOB REQUIREMENTS

Essential Knowledge, Skills and Abilities Required:

• Ability to manage multiple marketing disciplines with a high level of success.
• Extensive experience in marketing strategies that optimize customer lifetime value.
• Experience buildingtailored marketing approaches by key audience.
• Proven ability to lead teams and leaders; train and inspire employees at all levels, as well as delegate effectively.
• Must be able to function in a deadline driven environment.
• Proven ability to make sound decisions to effectively resolve problems or issues, by using judgment that is consistent with standards, practices, policies, procedures, regulation or government law.
• Excellent project management, planning, and organizational skills with the ability to effectively manage several projects at one time while providing high attention to details and excellent follow-through skills.
• Must possess high degree of professionalism and ability to handle confidential information.
• Ability to take complex goals and/or topics and develop compelling, palatable stories that achieve the desired behavior.
• Demonstrates excellent communication, presentation, packaging and interpersonal skills.
• Highly motivated; creative self-starter; strong work ethic.
• Strong organization, planning and budgeting skills.
• Sound understanding of marketing tools, trends and methodologies.
• Proficient and knowledgeable of various marketing automation tools with seamless integrations with salesforce.
• Appetite and proficiency to work with visualized data (power BI as an example).
• Strong written and oral communication skills with the ability to effectively tailor conversations with staff of varying experience and management levels to convey the process, expectations, and needs.
• Ability to demonstrate flexible and efficient time management and to appropriately prioritize workload based upon organization or department needs.
  

Minimum Education and Experience Required:

• Bachelor's Degree in marketing or related area, and a minimum of 10 years progressive experience working in the field of Sales and/or Business to Business (B2B) Marketing, and a minimum of 5 years. supervisory/management experience.
• Demonstrated success and capability in product marketing, channel marketing, creative strategy, marketing communications.

Preferred Qualifications:

• Master's Degree in marketing or related area
• Digital marketing experience including social media
• Content development, calendarization & Account Based Marketing/tailored experience
• Experienced with market intelligence, competitive intelligence, VOC-gathering, positioning, value propositions, and customer marketing programs

WORKING CONDITIONS/PHYSICAL DEMANDS

• While performing the duties of this job, the employee is regularly required (for the majority of the working day) to sit and make coordinated movements of the fingers for data entry on a keyboard. The employee will periodically be required to stand for the majority of the working day at trade shows.
• General office environment
• May require regular ground travel within local metropolitan area

• Ability to work long hours and a varied work schedule as required to support the Company's operations and business objectives

• Long-distance or air travel as needed - not to exceed 20% travel

Note: Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Legrand is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, age, sex, national origin, sexual orientation, ancestry; marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment.

If you'd like to work in a fun, creative, business-casual environment that offers a comprehensive benefit package, we encourage you to apply!

Legrand is an equal employment opportunity employer.

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