Sr Associate, Digital Strategy

Data Axle provides data, applications, and services that help organizations make and save money. Our commitment to accuracy, service and innovation drive customer acquisition, retention, and product enhancement. We are currently seeking a Sr Associate, Digital Strategy.

The Sr. Associate, Digital Strategy is responsible for creating data-driven multi-channel media plans that enhance client marketing campaigns and meet their key business objectives. This individual will work in partnership with agency leadership to contribute to developing best-in-class programs, ensuring alignment with client objectives and effective implementation of digital marketing initiatives. Our programs are designed to help our partners generate short-term ROI and long-term competitive differentiation across both consumer and donor acquisition and retention marketing efforts.

Essential Job Functions: *

1. Develop comprehensive multi-channel (Paid Social, Programmatic Display, CTV, Audio, Direct Publisher Partnerships, Search, Email, etc.) media plans that align with client objectives, performance goals, and budget
2. Collaborate with cross-functional teams (Operations, Creative, Account Management, Strategy, etc.) to ensure cohesive campaign execution and communication
3. Adjust strategies and insightful campaign recommendations based on performance data and client feedback
4. Maintain relationships with key vendors to optimize media buys, identify partnership opportunities, and report on results as needed
5. Serve as media contact with clients on assigned accounts (comfortable with client-facing presentations, email communication, etc.)
6. Participate in dynamic; team-based work environment to support company goals; help meet agency expectations and develop strategic, analytic, and interpersonal skills
7. Create value for clients by supporting Strategists with data and insights to develop innovative strategies with clear testing objectives, audience approaches, messaging tactics, media recommendations, and performance metrics
8. Proactively identify new and actionable business insights, strategies, and tactics to address client business objectives; identify areas of opportunity and growth for current clients
9. Support development of monthly and quarterly client review presentations, case studies and industry articles
10. Manage communication to internal teams about the performance of digital campaign efforts/results
11. Analyze client consumer/customer experience and contribute ideas for optimization
12. Support development of creative briefs to translate insights into creative concepts
    and content for Creative team, as well as consumer journeys across multiple media/channels
13. Analyze market trends, competitive landscape, and audience insights to inform digital strategy and bring new testing ideas to the table to improve campaign performance
14. Review and analyze client customer data to help identify target insights

* Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation. The function is considered essential if the reason the position exists is to perform that function.

Supportive Job Functions: *

1. Perform other miscellaneous duties as assigned by management to help support agency goals

*These tasks do not meet the Americans with Disabilities Act definition of essential job functions and usually equal 5% or less of time spent. However, these tasks still constitute important performance aspects of the job.

Knowledge, Skill, and Abilities:

1. Critical thinker; strong quantitative reasoning, problem solving and decisioning skills
2. Ability to communicate with individuals at all levels in the Company in an articulate, professional manner
3. Ability to understand marketing goals and contribute to developing marketing strategies and tactics
4. Familiarity with standard marketing campaign metrics and KPIs
5. Strong organizational, interpersonal, and work management skills
6. Goal-oriented, with the ability to work independently or in a team environment
7. Self-motivated with the ability to effectively assist on multiple projects and manage against deadlines
8. Ability to adapt quickly to change; willingness to take initiative and use good judgment to resolve issues
9. Strong written and verbal communications skills
10. Experience with Looker Studio a plus

Education, Experience, and Certification: *

1. Bachelor's degree in related field of study or equivalent experience required
2. 2+ years of experience in digital marketing or advertising, preferably at a digital agency
3. Exposure to planning any of the following media channels: Programmatic Display, Paid Social, OLV, CTV, direct publisher partnerships and Paid Search
4. Experience in any of the following industries a plus: Insurance, Not-for-Profit, Energy/Smart Home, Travel/Hospitality, CPG, Retail, Telecommunications
5. General knowledge of and expertise with ad serving and tracking platforms a plus
6. Demonstrated experience and ability to use with Microsoft Office applications including Word, Excel (including pivot tables), and PowerPoint

*Minimum requirements needed to perform the job.

or email us at applicant@data-axle.com to receive compensation and benefits information for this role. Please include the job title and/or job ID of the role you are interested in.

Affirmative Action/EEO Statement:

At Data Axle, we are committed to attracting, retaining, and engaging employees from all walks of life. Diversity is an important part of our values and business operations. We are dedicated to creating an inclusive environment that promotes professional development for everyone. As part of that commitment, Data Axle does not discriminate on the basis of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status with regard to public assistance, status as a disabled veteran and or Vietnam Era or any other characteristic protected by federal, state, or local law. All qualified applicants will receive consideration for employment. In addition, Data Axle will provide reasonable accommodation for otherwise qualified disabled individuals.